Brand Development Manager

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

We are looking for a Brand Development Manager to drive brand growth market expansion and consumer engagement strategies. The successful candidate will work cross-functionally to ensure the successful execution of brand initiatives and achievement of business goals.

• Develop and implement comprehensive brand growth strategies.
• Collaborate with Sales teams to create programs that support sustainable sales performance.
• Manage brand budgets profitability and portfolio development.
• Conduct market research and consumer analysis to support strategic decisions.
• Coordinate with agencies distributors and business partners on brand initiatives.
• Track brand performance and recommend improvements.
• Support product innovation and market expansion projects.
• Ensure consistency of brand messaging across all channels.

• Bachelors Degree in Marketing Business Administration or related discipline.
• Minimum of 5 years of experience in FMCG brand management.
• Strong understanding of consumer marketing and brand development.
• Experience managing brand performance and business planning.
• Excellent communication and stakeholder engagement skills.
• Strong organizational and analytical abilities.