Brand & Communications Marketing Manager

Location: Makati City

Work Setup: Onsite

Work Schedule: Monday to Friday

Employment Type: Regular Full-time

Key Responsibilities

• Brand Governance: Develop and maintain comprehensive brand guidelines to ensure consistent messaging and visual identity across all touchpoints.
• Campaign Management: Lead integrated marketing campaigns for store openings major promotions and key business growth initiatives.
• Digital & Content Strategy: Manage and curate end-to-end brand content across social media platforms the corporate website and digital channels.
• Public Relations & Media: Oversee PR strategies build media relations draft press releases and manage corporate announcements.
• Crisis & Executive Support: Assist leadership with strategic crisis management communications and executive-level messaging as required.
• Internal Communications: Create clear internal communications including company-wide announcements town hall presentations and employee engagement materials.
• Agency Management: Direct and collaborate with external creative PR media and production agencies to execute strategic initiatives.
• Cross-Functional Collaboration: Partner closely with internal teamsincluding Sales Commercial Operations and HRto align communications with operational goals.
• Performance Tracking: Monitor campaign metrics social engagement media coverage and overall brand sentiment to refine ongoing strategies.
• Project & Budget Management: Manage project lifecycles operational timelines and allocated marketing budgets efficiently.

Qualifications

• Education: Bachelors degree in Marketing Communications Journalism Public Relations or a related discipline.
• Experience: 5 to 7 years of progressive experience in brand management marketing communications PR or corporate communications.
• Industry Background: Prior experience in retail wholesale FMCG consumer goods or other customer-facing sectors is strongly preferred.
• Core Expertise: Proven track record in executing integrated brand campaigns digital marketing strategies and media relations.
• Key Skills: Exceptional storytelling copywriting presentation and multi-stakeholder management capabilities.
• Agency Handling: Demonstrated experience managing external agency partners and driving complex multi-faceted projects.