Assistant Manager Performance Marketing & Paid Media

Get to Know the Team

Our team drives Grabs growth by optimizing media spend building high-impact campaigns and aligning cross-functional resources across Marketing Creative team and media partners. Leveraging data-driven insights and end-to-end performance marketing we maximize CPA and ensure cross-channel integration to directly impact Daily Transacting Users (DTUs) and GMV.

Get to Know the Role

This role owns day-to-day app campaign optimization and performance marketing strategies to drive User Acquisition (UA) GMV cross-product adoption and user reactivation. Additionally you will build pioneer and scale internal and external AI-driven solutions to transform operational workflows maximize efficiency and accelerate business growth.

The Critical Tasks You Will Perform

• App Campaign Optimization & Growth: Drive day-to-day app campaign optimization across digital channels (Meta Google TikTok Apple Search etc.). Execute multi-channel UA retargeting and reactivation strategies to hit scale and conversion cost targets.

• AI Solutions & Workflow Automation: Build pioneer and scale internal and external AI solutions to transform workflows speed up asset iteration and drive campaign efficiency.

• Data Attribution via AppsFlyer: Analyze app performance data with high sensitivity to AppsFlyer attribution modeling.

• Creative & Product Synergy: Partner with creative teams to test high-converting ad assets and provide data-driven feedback to product teams to improve in-app conversion rates (CVR) and onboarding flows.

Qualifications :

What Essential Skills You Will Need

• Experience & Platform Mastery: Bachelors degree with 3 years in app performance marketing and UA. Hands-on expertise in Google (AC) Meta TikTok and Apple Search Ads (ASA) with deep knowledge of AEO VO and in-app funnel conversion.

• AppsFlyer & Attribution Expertise: Highly data-driven with strong proficiency in AppsFlyer attribution modeling (including SKAN and Privacy Sandbox) to uncover hidden growth opportunities through granular data pivots.

• AI Solutions & Automation Mindset: Proven ability to build adopt and integrate AI tools/agent and automation into daily workflows to eliminate operational bottlenecks.

• Plus Factors

  • Hands-on experience building or customizing AI-driven automation scripts predictive LTV models or automated creative pipelines.

  • Prior experience in O2O on-demand delivery or super-app ecosystem growth

Additional Information :

Life at Grab

We care about your well-being at Grab here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality ethnicity race religion age gender family commitments physical and mental impairments or disabilities and other attributes that make them unique.

Remote Work :

No

Employment Type :

Full-time