Assistant Manager, Paid Media

Get to Know the Team

Get to Know the Role

The Assistant Manager Paid Media will be responsible for leading day-to-day integrated media operations for several Grab verticals in the this role you will report to Paid Media Lead for the market and you will ensure that campaigns are set up and executed to support the business goals of all the verticals. You will also lead the way in building media strategies streamlining operations and executing towards better business performance through paid media.

The Critical Tasks You Will Perform

Develop integrated media plans and recommendations for Philippines across all Grab verticals managing offline and online channels with a strong digital skew.

Translate business objectives into media objectives audience strategies channel mix budget allocations flighting and measurement approaches.

Recommend effective media strategies across traditional offline channels self-serve digital platforms and third-party media partners.

Review campaign and business performance data to identify insights improve media efficiency and maximise return on investment.

Manage and work closely with media agencies supporting media planning and execution as well as publishers and internal stakeholders to align media plans campaign briefs recommendations and timelines.

Prepare regular media performance reviews that connect media delivery to broader upstream business outcomes.

Qualifications :

What Essential Skills You Will Need

4 years of experience in integrated media planning paid media strategy performance marketing or media agency experience.

Experience independently developing media plans or recommendations for a defined business area or portfolio.

Strong understanding of integrated media planning fundamentals across offline (OOH TV Radio Print) and digital channels including audience strategy channel selection flighting and measurement.

Experience planning multi-channel campaigns across self-serve digital platforms programmatic and traditional offline media.

Translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment.

Analyse media and business performance data and present clear insights to senior stakeholders.

Direct experience managing and working closely with external media agencies supporting media planning and campaign execution.

Experience with Google Ads Meta Ads Manager and TikTok Ads Manager from a planning or optimisation perspective.

Experience with programmatic platforms DV360 DSPs or third-party open-exchange partners.

Strong knowledge of the Philippines digital media and advertising landscape.

Experience supporting campaigns for a consumer technology ecommerce retail or platform business.

Additional Information :

Life at Grab

We care about your well-being at Grab here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.

Remote Work :

No

Employment Type :

Full-time