We are seeking a proactive and results-driven Brand Launch & Optimization Manager to oversee the successful onboarding and optimization of newly acquired brands across ecommerce marketplaces. This role is responsible for transforming basic product catalogs into profitable high-performing online stores while identifying opportunities to improve existing brands when applicable.
The ideal candidate has strong experience with Amazon and Walmart marketplaces inventory and business management systems and excels at analyzing data to drive growth. You will take ownership of brands during their critical launch phase implementing strategies that position them for long-term success before transitioning them to the ongoing management team.
Key Responsibilities
Brand Launch & Optimization
Manage newly acquired brands from onboarding through their initial growth phase
Transform basic product lists into fully optimized and market-ready online storefronts
Develop and execute launch strategies that improve profitability and brand value
Identify opportunities to optimize existing brands and enhance overall performance
Ensure brands are properly positioned for long-term success before handoff
Marketplace Management
Create update and optimize product listings on Amazon and Walmart
Improve product titles bullet points descriptions keywords and backend attributes
Monitor listing health and resolve catalog issues promptly
Analyze competitor activity and identify growth opportunities
Inventory & Operations
Monitor inventory levels and coordinate replenishment needs
Utilize inventory and business software to maintain accurate records and reporting
Identify operational inefficiencies and recommend process improvements
Support cross-functional teams to ensure smooth brand execution
Data Analysis & Reporting
Track sales performance profitability and key marketplace metrics
Build and maintain reports using Google Sheets
Analyze trends and provide recommendations for optimization
Present insights and progress updates to leadership
Project Management
Coordinate multiple projects and priorities simultaneously
Ensure timelines and deliverables are met
Document processes and facilitate smooth transitions to long-term account managers
Qualifications
Proven experience managing Amazon and Walmart marketplace accounts
Strong understanding of ecommerce operations and marketplace best practices
Experience launching optimizing or scaling ecommerce brands
Familiarity with inventory management and business software systems
Advanced proficiency in Google Sheets including formulas and reporting
Strong analytical and problem-solving skills
Excellent organizational and project management abilities
Ability to work independently and make data-driven decisions
Preferred Qualifications
Experience with Amazon Seller Central and Walmart Seller Center
Knowledge of inventory forecasting and demand planning
Experience with listing optimization and conversion strategies
Familiarity with ecommerce reporting tools and marketplace analytics
Required Software & Tools
Amazon Seller Central
Walmart Seller Center
Inventory & Business Management Software
Google Sheets
Employment Type
Full-Time - 9:30 AM - 6:30 PM EST
Remote
Job Title: Brand Launch & Optimization Manager (E-Commerce) Job Overview We are seeking a proactive and results-driven Brand Launch & Optimization Manager to oversee the successful onboarding and optimization of newly acquired brands across ecommerce marketplaces. This role is responsible for transf...
We are seeking a proactive and results-driven Brand Launch & Optimization Manager to oversee the successful onboarding and optimization of newly acquired brands across ecommerce marketplaces. This role is responsible for transforming basic product catalogs into profitable high-performing online stores while identifying opportunities to improve existing brands when applicable.
The ideal candidate has strong experience with Amazon and Walmart marketplaces inventory and business management systems and excels at analyzing data to drive growth. You will take ownership of brands during their critical launch phase implementing strategies that position them for long-term success before transitioning them to the ongoing management team.
Key Responsibilities
Brand Launch & Optimization
Manage newly acquired brands from onboarding through their initial growth phase
Transform basic product lists into fully optimized and market-ready online storefronts
Develop and execute launch strategies that improve profitability and brand value
Identify opportunities to optimize existing brands and enhance overall performance
Ensure brands are properly positioned for long-term success before handoff
Marketplace Management
Create update and optimize product listings on Amazon and Walmart
Improve product titles bullet points descriptions keywords and backend attributes
Monitor listing health and resolve catalog issues promptly
Analyze competitor activity and identify growth opportunities
Inventory & Operations
Monitor inventory levels and coordinate replenishment needs
Utilize inventory and business software to maintain accurate records and reporting
Identify operational inefficiencies and recommend process improvements
Support cross-functional teams to ensure smooth brand execution
Data Analysis & Reporting
Track sales performance profitability and key marketplace metrics
Build and maintain reports using Google Sheets
Analyze trends and provide recommendations for optimization
Present insights and progress updates to leadership
Project Management
Coordinate multiple projects and priorities simultaneously
Ensure timelines and deliverables are met
Document processes and facilitate smooth transitions to long-term account managers
Qualifications
Proven experience managing Amazon and Walmart marketplace accounts
Strong understanding of ecommerce operations and marketplace best practices
Experience launching optimizing or scaling ecommerce brands
Familiarity with inventory management and business software systems
Advanced proficiency in Google Sheets including formulas and reporting
Strong analytical and problem-solving skills
Excellent organizational and project management abilities
Ability to work independently and make data-driven decisions
Preferred Qualifications
Experience with Amazon Seller Central and Walmart Seller Center
Knowledge of inventory forecasting and demand planning
Experience with listing optimization and conversion strategies
Familiarity with ecommerce reporting tools and marketplace analytics