Organic Social Media Content Creator & Growth Marketer

Organic Social Media Content Creator & Growth Marketer

Remote Full-Time Latin America

About SchEDShape

SchEDShape is an AI-powered master scheduling platform built specifically for K12 schools. We help schools build optimized schedules faster by reducing conflicts balancing real-world constraints and eliminating weeks of manual scheduling work.

We are an early-stage startup looking for someone who wants to grow with the company take ownership and help build our brand from the ground up.

About the Role

We are looking for a highly creative strategic and execution-focused Social Media Content Creator & Growth Marketer to own our social media presence and help generate inbound demo requests from K12 school leaders.

Our goal is to build a strong organic brand presence and generate qualified inbound leads without relying on paid advertising.

This is not just a content posting role. We want someone who can deeply understand our product learn the real pain points schools face and turn those insights into content that builds trust creates engagement grows our audience and drives demo requests.

Your #1 mission is simple:
Build brand authority grow an engaged audience and generate inbound demos through organic content.

What Youll Own

• Build and execute our organic content strategy across:
• • LinkedIn
  • Facebook
  • Instagram
  • YouTube
  • TikTok
• Create original content from start to finish including:
• • Short-form videos
  • Educational and thought leadership content
  • Graphic posts and carousels
  • Product walkthroughs and feature highlights
  • AI education-focused content
• Learn our platform and deeply understand the challenges of our target market.
• Turn pain points into compelling content hooks stories and educational content
• Create landing pages lead magnets and simple funnel experiences connected to organic campaigns
• Build content systems designed to generate inbound interest and demo requests
• Research audience behavior trending content formats and competitor positioning
• Test messaging hooks CTAs and content angles to improve engagement and conversion
• Track analytics and continuously improve performance based on data

What Were Looking For

• Proven experience creating organic social media content that drives real business results
• Strong video editing graphic design and storytelling skills
• Ability to create content that educates builds trust and converts viewers into leads
• Experience growing audiences organically through targeted content strategies
• Strong understanding of hooks audience psychology platform algorithms and conversion-driven content
• Comfortable working independently and owning projects from strategy to execution
• Startup mindset: resourceful fast-moving self-motivated and excited to help build something meaningful
• Strong English communication skills

Bonus Points

• Experience in K12 education EdTech SaaS or B2B software
• Experience building founder-led or company brand content
• Experience creating content funnels that generate inbound leads organically

What Success Looks Like

Within your first 90 days success may include:

• Building a consistent and recognizable brand presence
• Growing an engaged audience of school leaders and educators
• Creating content that consistently generates conversations and inbound interest
• Driving qualified demo requests from organic social content
• Building repeatable content systems that scale without paid advertising

If you love content creation growth marketing AI education and startup environments we want to talk to you.