Manager, Surgical ProductBrand Marketing Downstream
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Job Summary
At Alcon were passionate about enhancing sight and helping people see brilliantly. With more than 25000 associates we innovate fearlessly champion progress and act swiftly to impact global eye health. We foster an inclusive culture recognizing your contributions and offering opportunities to grow your career like never before. Together we make a difference in the lives of our patients and customers. Are you ready to join us
This role is part of Alcons Marketing function a team that helps provide access to products across all channels including through traditional Marketing strategies event planning and professional education.
The Manager Surgical Product/Brand Marketing - Downstream (Management Path) is primarily responsible for developing and executing marketing strategies for surgical products ensuring effective product placement and profitability. You will guide and manage others to achieve corporate goals conduct market research and collaborate with product development throughout the product lifecycle. Specifics include:
Define product strategy in agreement with local management and the global marketing department for surgical products
Develop brand strategy promotional campaigns and tactical plans within marketing budgets for surgical products
Implement and execute supporting tactical plans and projects including central and regionally initiated marketing activities for surgical products
Conduct market research programs and provide market insights and opportunities through customer interactions focusing on surgical products
Monitor analyze and control product performance brand budgets forecasts and expenses using appropriate tools for surgical products
Lead the cross-functional local or regional brand team for surgical products
Develop promotional activities in line with internal Standard Operating Procedures and Code of Conduct guidelines for surgical products
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
Required Experience:
Manager
About Company
Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.
