Growth Campaign Manager

Binance

Job Location:

Lima - Peru

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Job Summary

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a highly motivated and data-driven Campaign Manager to join our North Latam marketing this role you will be responsible for planning and executing impactful marketing campaigns focused on user acquisition retention and referral growth. You will leverage data insights and growth strategies to drive Binances product adoption and user engagement across the region. If you are passionate about digital marketing growth hacking and the crypto space this is the perfect opportunity to make a significant impact in a fast-paced innovative environment.

Responsibilities:

Plan execute and optimize marketing campaigns for user acquisition retention and referral programs aligned with regional business objectives.
Develop and manage lifecycle marketing campaigns to maximize user activation retention and lifetime value.
Implement strategies based on segmentation personalization and automated user journeys.
Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
Collaborate with product content and operations teams to ensure campaign alignment and success.
Report KPIs and campaign results proposing continuous improvements.
Stay updated on digital marketing trends growth hacking techniques and the crypto ecosystem.

Requirements:

Minimum 3 years of experience in digital marketing growth or campaign management roles.
Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
Proven experience executing lifecycle and acquisition campaigns.
Knowledge of segmentation automation A/B testing and funnel optimization.
Ability to work independently and collaboratively with a strong results orientation.
Fluency in English.
Genuine interest in cryptocurrencies blockchain and fintech.

Why Binance

Shape the future with the worlds leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager