Growth Campaign Manager
Job Summary
- Plan execute and optimize marketing campaigns for user acquisition retention and referral programs aligned with regional business objectives.
- Develop and manage lifecycle marketing campaigns to maximize user activation retention and lifetime value.
- Implement strategies based on segmentation personalization and automated user journeys.
- Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
- Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
- Collaborate with product content and operations teams to ensure campaign alignment and success.
- Report KPIs and campaign results proposing continuous improvements.
- Stay updated on digital marketing trends growth hacking techniques and the crypto ecosystem.
- Minimum 3 years of experience in digital marketing growth or campaign management roles.
- Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
- Proven experience executing lifecycle and acquisition campaigns.
- Knowledge of segmentation automation A/B testing and funnel optimization.
- Ability to work independently and collaboratively with a strong results orientation.
- Fluency in English.
- Genuine interest in cryptocurrencies blockchain and fintech.
Required Experience:
Manager
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more