PAN Retention Manager

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

We are hiring a Retention Manager to support a fast-growing global eCommerce brand focused on the technical and analytical side of lifecycle marketing. This role owns the structure logic and experimentation behind email and SMS in Klaviyo and Attentivebuilding scalable flows segmentation and testing frameworks that improve customer lifetime value repeat purchases and engagement. This is not a copywriting role; content is handled internally. Instead youll help a performance marketing team execute campaigns flows and automations including A/B testing and content uploading.

• Own hands-on execution of email and SMS retention in Klaviyo

• Build optimize and maintain lifecycle flows (welcome post-purchase win-back replenishment etc.)

• Build and schedule an always-on campaign calendar with the help of the marketing team

• Develop and execute structured testing strategies across segmentation timing offers and flow logic

• Monitor performance and translate insights into clear optimizations

• Partner with internal teams to align retention efforts with broader growth and brand goals

• Maintain strong data hygiene segmentation logic and documentation within Klaviyo

• Klaviyo (advanced hands-on experience required)

• Attentive (SMS)

• Shopify or similar eCommerce platforms

• Google Sheets and Google Docs

• Analytics and reporting tools

• Project management and collaboration tools (Asana or similar)

• 35 years of freelancing experience

• 36 years of experience in email lifecycle or retention marketing for eCommerce or DTC brands

• Strong technical expertise in Klaviyo (flows segmentation testing analytics) and Attentive

• Experience building experimentation and testing frameworks

• Data-driven structured and comfortable with execution

• Excellent English communication skills (C1 or C2 level)

• Experience with high-growth or global eCommerce brands is a plus

• Monday to Friday with US Central Time business hours preferred