PAN Head of Partnerships & Creator Program

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role:
We are hiring a Head of Partnerships & Creator Program for a fast-growing DTC foot-care and consumer-wellness brand. You will own the creator influencer and product seeding program end to endfrom identifying the right partners and managing outreach to tracking content relationships performance and long-term opportunities. This role reports directly to the Founder/CMO.

Key Responsibilities:

• Build and own the brands creator influencer and product seeding strategy across organic affiliate gifting and paid partnership opportunities.

• Source evaluate recruit and build relationships with creators who align with the brand target customer content needs and growth goals.

• Manage creator outreach negotiations agreements product selection shipping coordination content expectations usage rights timelines and follow-ups.

• Develop a consistent creator pipeline and maintain strong relationships with high-performing creators for repeat collaborations and long-term partnerships.

• Track creator activity product seeding content delivery affiliate performance engagement conversions and other relevant program metrics.

• Identify strong creator content that can be repurposed for paid ads landing pages social media email and other marketing channels.

• Work closely with creative performance marketing and leadership teams to align creator briefs campaign priorities launches and content needs.

• Build scalable systems reporting processes and documentation for managing a growing creator and partnership program with minimal oversight.

• Set and hit their own performance-driven KPIs for the program (e.g. creators onboarded content delivered affiliate-driven revenue etc.) with minimal need for direction.

Software/Platforms/Tools:

• Creator and influencer management platforms such as GRIN Aspire Modash Upfluence CreatorIQ or similar

• Shopify

• Meta Ads Library and social media platforms

• Affiliate platforms such as Social Snowball GoAffPro Refersion Tapfiliate UpPromote or similar

• Google Sheets and Google Docs

• Slack Trello Notion Asana or similar project management tools

• Canva or Figma

• Claude ChatGPT or similar AI tools

Qualifications:

• At least 5 years of experience in influencer marketing creator partnerships affiliate partnerships brand partnerships or a similar role preferably within eCommerce DTC consumer wellness beauty or CPG brands.

• Proven experience building and managing creator or influencer programs from sourcing and outreach through execution reporting and relationship management.

• Strong understanding of product seeding gifting affiliate partnerships paid creator collaborations content usage rights and creator economics.

• Comfortable negotiating rates deliverables timelines usage rights and partnership terms directly with creators or their managers.

• Strong judgment in identifying creators who fit the brand audience creative direction and commercial objectives.

• Experience using creator performance affiliate engagement and conversion data to decide which partnerships to scale or discontinue.

• Strong written and verbal English communication skills particularly for creator outreach relationship management and negotiations.

• Highly organized proactive commercially minded relationship-driven and comfortable owning a program independently in a lean remote environment.

• Experience with TikTok Shop affiliate/seeding programs is a strong plus though it is not the primary focus of this role.

• Experience with Instagram Creator Marketplace is a strong plus.

Shift Schedule:

• Monday to Friday with approximately 45 hours of daily overlap with US business hours to support creator communication partnership calls internal coordination and campaign execution. The remaining working hours may be completed asynchronously. Exact working hours will be agreed upon directly between the contractor and the client.

Additional Requirement:

• This is an exclusive full-time contractor role. The selected contractor must not maintain concurrent full-time client engagements during the contract. Candidates should be comfortable communicating directly with US-based creators agencies and external partners.