Manager Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Reporting of the Role

This role reports to: Business Manager / Head of Programmatic

Role Summary and Impact

We are currently looking for a Manager Programmatic to join our this role you will be responsible for leading the planning execution and optimization of programmatic media campaigns for a portfolio of leading brands. You will act as a key expert in data-driven media buying working closely with internal teams clients and technology partners to deliver high-performing audience-focused campaigns. The role requires strong analytical thinking and hands-on platform expertise to ensure campaign efficiency audience precision and measurable business impact.

3 Best Things About the Job

1. Work with leading brands on cutting-edge data-driven media solutions.
2. Gain deep exposure to global ad-tech platforms data ecosystems and advanced audience strategies.
3. Be part of a fast-evolving space driving innovation in modern media planning and activation.

In This Role Your Goals Will Be:

In Three Months:

• Develop strong understanding of programmatic ecosystems platforms and campaign workflows.
• Oversee campaign setup trafficking monitoring and basic optimization activities.
• Build strong relationships with internal teams publishers and technology partners.
• Ensure accurate execution of live campaigns and adherence to KPIs.

In Six Months:

• Independently manage multiple programmatic campaigns end-to-end.
• Lead optimization strategies to improve performance across KPIs such as reach efficiency and conversion.
• Identify new audience inventory and data opportunities across platforms.
• Contribute to strategic recommendations and client presentations.

In Twelve Months:

• Act as a go-to expert for programmatic planning and execution within the team.
• Drive innovation in audience strategy automation and performance optimization.
• Support new business pitches with programmatic solutions and insights.
• Demonstrate strong ownership of campaign outcomes and client satisfaction.

What Your Day Job Looks Like

• Lead the setup execution monitoring and optimization of programmatic campaigns.
• Manage DSPs ad servers and related platforms to ensure accurate and efficient delivery.
• Develop audience strategies segmentation models and bidding approaches.
• Continuously analyze campaign performance and implement optimization tactics.
• Generate detailed performance reports and actionable insights for clients.
• Collaborate with internal planning analytics and client teams for integrated execution.
• Coordinate with publishers data partners and technology vendors.
• Ensure campaigns meet KPIs and deliver measurable business outcomes.
• Stay updated on industry trends emerging technologies and platform innovations.
• Support strategic planning client presentations and post-campaign analysis.

What Youll Bring

• Strong expertise in programmatic advertising ecosystems and platforms.
• Excellent analytical numerical and problem-solving skills.
• Hands-on experience with DSPs ad servers and campaign management tools.
• Strong communication and stakeholder management skills.
• Ability to interpret data and translate insights into actionable strategies.
• Detail-oriented with strong organizational and execution capabilities.
• Ability to work in a fast-paced performance-driven environment.

Minimum Qualifications

• Bachelors degree in marketing Business Administration Media Sciences or related field.
• 46 years of experience in programmatic advertising digital media or media operations.
• Experience in managing campaign execution and optimization across multiple platforms.
• Certifications in Google Marketing Platform DV360 or related tools will be an advantage.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical vision and dental insurance significant paid time off employee wellbeing facilities and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace it has also opened up opportunities for specializations like e-commerce Digital Content Video Planning solutions Technology and Data & Analytics in Pakistan.

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