Solutions Sales & Digital Marketing Specialist

A global technology solutions provider empowering businesses to thrive in the digital era. Our business unit delivers a comprehensive portfolio of enterprise technologiesspanning work management cloud infrastructure CRM database management and enterprise SaaS. We handle everything from procurement and solution design to implementation and ongoing support so our clients can focus on their core goals.

Role Overview

We are seeking a high-energy growth-minded Solutions Sales & Digital Marketing Specialist to drive lead generation multi-channel engagement and initial pipeline development across the African market.

Designed as a strategic growth role for an ambitious early-to-mid career technology sales professional this position blends digital marketing execution (content social selling multi-channel outbound) with consultative pre-sales outreach. You will focus on creating qualified opportunities across our portfolioincluding Asana AWS Salesforce Oracle Applications Nutanix and related enterprise solutions.

This role offers a clear career progression track toward becoming an Enterprise Sales & Marketing Specialist.

Key Responsibilities

1. Multi-Channel Lead Generation & Sales Prospecting

• Outbound Outreach: Build and execute multi-channel prospecting campaigns utilizing LinkedIn Sales Navigator cold email sequences cold calling and direct 1-on-1 engagement.
  
• Pipeline Creation: Prospect qualify and book discovery meetings with key IT Operations and business decision-makers across West and East Africa.
  
• Social Selling: Leverage LinkedIn and industry forums to engage prospects establish domain relevance and turn interactions into qualified leads.
  

2. Digital Marketing & Campaign Execution

• Campaign Management: Design and execute targeted digital marketing campaigns highlighting solution capabilities (Work Management SaaS Cloud CRM Database/ERP).
  
• Content & Messaging: Develop engaging outreach copy email templates landing page content and social posts aligned with Novotechs value proposition.
  
• Lead Nurturing: Create automated drip sequences to nurture cold and warm leads through the initial funnel stages.
  

3. Consultative Engagement & Pre-Sales Support

• Initial Discovery: Conduct initial qualification calls to assess client pain points current tech stack and digital transformation goals.
  
• Solution Positioning: Articulate the business value of Novotechs portfolio (Asana AWS Salesforce Oracle Nutanix and others).
  
• Sales Collaboration: Work alongside Senior Enterprise Sales Specialists and Marketing Lead to hand off qualified pipeline prepare custom pitch decks and participate in client presentations and demonstrations.
  

4. Growth & Skill Development

• Certification & Product Mastery: Continuously build hands-on knowledge and earn certifications across key partner platforms (Asana AWS Salesforce Oracle etc.).
  
• Enterprise Sales Preparation: Actively shadow senior sales leaders on complex enterprise deal cycles enterprise RFPs and solution architecture pitches.
  

• Experience: 13 years of progressive experience in outbound B2B lead generation digital marketing inside sales or business development within the technology/SaaS sector.
  
• Multi-Channel Proficiency: Proven hands-on experience using LinkedIn Sales Navigator email automation tools CRM platforms (Salesforce HubSpot or Pipedrive) and social media engagement strategies.
  
• Solution Awareness: Familiarity with modern enterprise technology stacksspecifically work management tools (Asana ) cloud services (AWS Nutanix) CRMs (Salesforce) or ERP systems (Oracle Applications).
  
• Digital Marketing Competency: Strong copy-writing skills with an understanding of email marketing best practices content distribution and sales conversion tactics.
  

• Communication Skills: Excellent written and verbal English communication; comfortable reaching out to and pitching C-level and senior IT managers across Africa.
  
• Growth Mindset: Highly motivated self-starter with a strong appetite to learn complex software architectures and transition into full enterprise sales.
  
• Education: Bachelors degree in Business Marketing Information Technology Computer Science or a related field.
  

• Competitive Package: Base salary with high-upside commission structures tied to pipeline creation and closed deals.