Social Media Manager

Job Summary

The Social Media Manager is responsible for developing and implementing the companys social media strategy to increase brand awareness improve marketing efforts and increase sales. This role involves creating engaging content managing social media channels monitoring social media trends and analyzing data to optimize performance. The Social Media Manager will collaborate with various teams to ensure brand consistency and achieve marketing objectives. They will stay up-to-date with the latest social media trends and technologies to keep the companys social media presence fresh and effective. The Social Media Manager will be responsible for managing the brand reputation online and ensuring consistent positive engagement.

Main Duties:

Develop and implement a comprehensive social media strategy that aligns with the companys marketing goals and brand identity.

Conduct market research to identify target audiences trends and competitor activities.

Create a social media calendar to schedule and manage content across various platforms.

Define key performance indicators (KPIs) and establish metrics to measure the success of social media campaigns.

Stay up-to-date with the latest social media trends technologies and best practices.

Create engaging and informative content including text posts images videos and stories tailored to each social media platform.

Curate relevant content from external sources to share with the companys social media audience.

Manage the companys social media channels ensuring content is posted consistently and on schedule.

Monitor social media conversations and respond to comments messages and inquiries in a timely and professional manner.

Collaborate with graphic designers and other content creators to produce high-quality visual assets.

Build and maintain relationships with followers influencers and other key stakeholders in the companys industry.

Moderate online communities and forums ensuring a positive and respectful environment.

Run social media contests giveaways and other interactive campaigns to increase engagement and grow the companys audience.

Identify and engage with brand advocates and loyal customers.

Track and analyze social media data to measure the performance of campaigns and identify areas for improvement.

Generate regular reports on social media activity including engagement rates reach and website traffic.

Use data to optimize social media strategies and tactics ensuring maximum ROI.

Monitor social media sentiment and identify potential issues or crises.

Develop and manage social media advertising campaigns to reach target audiences and achieve specific marketing goals.

Monitor and optimize ad performance adjusting bids and targeting as needed.

Stay up-to-date with the latest social media advertising trends and technologies.

Manage the social media advertising budget ensuring efficient allocation of resources.

Ensure all social media activity is consistent with the companys brand guidelines and values.

Monitor social media for mentions of the company and respond to negative comments or reviews in a professional and timely manner.

Develop and implement crisis communication plans to address potential social media crises.

Protect the companys online reputation and ensure brand integrity.

Collaborate with other departments such as marketing sales and customer service to ensure social media efforts are aligned with overall business goals.

Communicate social media insights and recommendations to key stakeholders.

Participate in industry events and conferences to network with other social media professionals and stay up-to-date on the latest trends.

Requirements:

Bachelors degree in Marketing Communications or a related field.

Minimum of 3 years of experience in social media management preferably in a Nigerian context.

Strong understanding of social media platforms including Facebook Instagram Twitter TikTok LinkedIn and YouTube.

Excellent written and verbal communication skills with the ability to create engaging content for a variety of audiences.

Proficiency in social media management tools such as Hootsuite Buffer or Sprout Social.

Experience with social media advertising platforms such as Facebook Ads Manager and Google Ads.

Strong analytical skills with the ability to track and interpret social media data.

Knowledge of Nigerian social trends.

Ability to work independently and as part of a team.