Social Media Executive

We are seeking a creative organized Social Media Executive to strengthen the clinics online presence and communicate clearly with current and prospective patients. The successful candidate will plan and publish engaging content manage the clinics social channels respond to enquiries professionally and track results.

• Plan and manage a social media content calendar that supports the clinics services campaigns and business goals.
  

• Create write and publish engaging content for platforms such as Instagram Facebook TikTok and LinkedIn.
  

• Produce or coordinate graphics short videos reels stories and other digital content.
  

• Explain dental services and oral health topics in clear accessible language checking clinical information with the appropriate dental professional before publication.
  

• Manage comments and direct messages respond to routine enquiries and refer clinical questions complaints or urgent concerns to the appropriate staff.
  

• Coordinate with dentists and clinic staff to gather approved content patient education material and updates.
  

• Obtain documented consent before creating or sharing identifiable patient content in line with clinic procedures.
  

• Support promotions campaigns events and other marketing activities.
  

• Monitor social media performance and prepare regular reports on reach engagement enquiries and campaign results.
  

• Keep up with platform features and relevant social media trends applying them in a way that fits the clinics brand and professional standards.
  

• Maintain a consistent brand voice and protect the confidentiality and reputation of the clinic and its patients.
  

• Bachelors degree or HND in Marketing Communications Public Relations Mass Communication or a related field; equivalent practical experience may be considered.
  

• At least 3 years of social media or digital marketing experience.
  

• Experience managing business or brand accounts and creating content for multiple social media platforms.
  

• A portfolio or examples of previous campaigns and content.
  

• Proficiency with social media scheduling analytics and design or video-editing tools.
  

• Experience in healthcare wellness or another regulated service environment is an advantage.
  

• Strong writing editing and visual storytelling skills.
  

• Creative thinking and good attention to detail.
  

• Confidence communicating with patients and colleagues in a professional friendly manner.
  

• Good organization and ability to meet content deadlines.
  

• Sound judgment when handling complaints sensitive messages and patient information.
  

• Ability to review performance data and use it to improve content.