Senior Marketing Manager

The Senior Marketing Manager will combine growth marketing travel-industry knowledge commercial judgment customer insight and strong local-market execution to drive Wakanows marketing performance. The role extends beyond advertising to directly influence bookings revenue margin repeat purchases supplier relationships and customer trust.

Develop an annual and quarterly marketing strategy aligned with booking volume revenue margin customer acquisition and brand objectives.

Plan launch and optimize performance marketing campaigns across Google Meta TikTok YouTube display affiliates and other relevant channels.

Apply strong knowledge of flight hotel holiday package visa airport-transfer travel-insurance and corporate-travel products including their buying cycles and margins to marketing decisions.

Build campaigns around Nigerian consumer and cultural insight local travel motivations price sensitivity regional differences religious and school-holiday periods diaspora travel and trust concerns.

Own the full customer acquisition and conversion funnel from awareness through search payment confirmation travel and post-trip retention.

Use GA4 CRM data attribution tools dashboards cohort analysis and booking data to evaluate and report on marketing effectiveness.

Balance booking growth with gross margin supplier commission promotional costs cancelations refunds and customer lifetime value.

Build segmented email SMS WhatsApp push-notification and remarketing journeys for abandoned searches upcoming trips repeat bookings and win-back campaigns.

Lead credible persuasive content on destinations fares hotels travel requirements safety and travel planning maintaining a consistent brand voice across all channels.

Oversee social media and community management including creator partnerships and timely response to public complaints or questions.

Understand Nigerian digital payment behavior cards bank transfers USSD wallets installment options and payment-provider workflows and design campaigns and checkout messaging that reduce payment friction.

Build co-marketing partnerships with airlines hotels banks fintechs telcos travel creators employers universities and tourism organizations.

Improve SEO and organic visibility for high-intent searches such as flights from Nigeria hotel destinations visa-related travel and holiday packages.

Manage customer trust reputation and crisis communication on prices availability refunds cancellations visa limitations airline changes and service disruptions.

Work effectively with booking engines CRM platforms CDPs analytics tools pixels APIs marketing automation and experimentation systems.

Lead internal specialists creative teams media agencies vendors and cross-functional stakeholders in product sales finance and customer service.

Allocate and manage budget by channel season product and audience controlling waste and documenting test-and-learn decisions.

Work with legal and operational teams to ensure advertising customer-data use pricing claims promotions and travel information remain responsible and compliant.

Negotiate better commercial terms promotional support inventory creative assets and campaign cooperation from suppliers and partners.

Adapt quickly to exchange-rate pressure airfare changes supply disruptions payment failures platform changes and sudden demand shifts.

Proven experience in OTA airline hotel or e-commerce marketing.

Demonstrated performance-marketing and customer-acquisition results.

Strong marketing analytics attribution and dashboard skills.

Deep understanding of Nigerian consumers and digital behaviour.

CRM retention and lifecycle-marketing capability.

Commercial understanding of margin revenue and customer lifetime value.

Experience with partnerships affiliates influencers or travel suppliers.

Excellent communication crisis management and reputation-management skills.

Ability to lead teams agencies and cross-functional projects.

A test-and-learn mindset with high execution speed.