Sales Representative
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Experience Required:
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Job Summary
Follow up on leads generated by marketing (social media enquiries WhatsApp phone website/landing page) promptly and convert them into confirmed sales.
Handle walk-in and in-store customers advising on products based on skin concerns and closing sales confidently and professionally.
Maintain a structured follow-up process for undecided leads (call/WhatsApp cadence) so no lead goes cold without a deliberate attempt to convert.
Achieve and exceed set individual sales/revenue targets on a weekly and monthly basis.
Upsell and cross-sell complementary products where relevant to increase average order value.
Work alongside the storekeeper to ensure the store is well-presented products are available and the purchase process is smooth and fast.
Support with basic stock awareness (whats available low stock restock needs) so customers are never given inaccurate information.
Assist with order processing payment confirmation and handover to the storekeeper for packaging/dispatch ensuring no breakdown in the customers experience at any handoff point.
Escalate stock pricing or product issues promptly so they dont affect the customer experience.
Guide new customers on product usage (how to use expected results skin routine fit) at the point of sale to set them up for a good first experience.
Ensure every new customer is enrolled into the brands onboarding communication (WhatsApp/SMS/email) before leaving the point of sale or completing an online order.
Address first-time buyer questions/concerns confidently escalating skin-specific concerns appropriately (e.g. to a dermatologist/esthetician where applicable).
Maintain a personal record/CRM of customers sold to including purchase history and preferences to support repeat engagement.
Proactively reach out to existing customers for replenishment reminders new product launches and promotions.
Handle after-sales queries and complaints promptly and professionally working to resolve issues and protect the customer relationship.
Identify and flag at-risk or lapsed customers to the Marketing Lead for win-back campaigns.
Maintain accurate daily/weekly records of leads contacted sales closed and revenue generated.
Report conversion rates objections encountered and customer feedback to the Marketing Lead to inform strategy.
Minimum of an OND/HND or Bachelors degree in Marketing Business Administration or a related field. Relevant sales experience may be considered in place of a degree.
24 years of experience in direct sales retail sales or customer-facing roles ideally in FMCG beauty/personal care health or consumer products.
Experience with lead follow-up and conversion (phone WhatsApp in-person) is essential.
Experience working closely with store/inventory operations is an advantage.
Strong selling and negotiation skills with a track record of meeting or exceeding sales targets.
Excellent interpersonal and communication skills
Basic product/skincare knowledge or willingness to be trained on product knowledge to advise customers credibly.
Comfortable using WhatsApp Business basic CRM tools or record-keeping systems to track leads and customers.
Well organized with strong follow-through and attention to detail
Resilient and target-driven with a positive customer-first attitude.
Understanding of the Nigerian consumer and typical purchase behavior for beauty/skincare products.
Willingness to work retail hours including weekends where required.
High level of integrity especially around handling cash/payments and customer information.
- Allowances
- Health insurance
- Pension
- Leave arrangement
Required Skills:
24 years of experience in direct sales retail sales or customer-facing roles ideally in FMCG beauty/personal care health or consumer products. Experience with lead follow-up and conversion (phone WhatsApp in-person) is essential. Experience working closely with store/inventory operations is an advantage. Strong selling and negotiation skills with a track record of meeting or exceeding sales targets. Excellent interpersonal and communication skills Basic product/skincare knowledge or willingness to be trained on product knowledge to advise customers credibly. Comfortable using WhatsApp Business basic CRM tools or record-keeping systems to track leads and customers. Well organized with strong follow-through and attention to detail Resilient and target-driven with a positive customer-first attitude. Understanding of the Nigerian consumer and typical purchase behavior for beauty/skincare products. Willingness to work retail hours including weekends where required. High level of integrity especially around handling cash/payments and customer information.
Required Education:
Minimum of an OND/HND or Bachelors degree in Marketing Business Administration or a related field. Relevant sales experience may be considered in place of a degree.
