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Sales Automation Manager

Wacot


Job Location:

Lagos - Nigeria

Monthly Salary: Not provided by the employer
Posted: 28 September 2026 (Yesterday)
Application Deadline: 26 December 2026
Vacancies: 1 Vacancy

Job Summary

Responsibility AreaKey ResponsibilitiesKPIs (Key Performance Indicators)
Data Preparation- Builds an efficient MIS (Management Information System) system tracking KPIs (Key Performance Indicators) spanning volumes market share sales force effectiveness and distributor coverage
- Prepares monthly weekly and quarterly sales forecasts feeding into supply chain demand planning
- Supports the Annual Business Plan with analytical inputs on brand pack and pricing
- Prepares monthly review packs and sales incentive data
Reporting accuracy %; % adoption of SFA (Sales Force Automation)/DMS (Distributor Management System); % automation in analytical reports; adherence to SLA/timelines
Analysis & Reporting- Analyses effectiveness of sales promotions and newly launched brands/packs
- Conducts SKU (Stock Keeping Unit) and sales productivity analysis
- Tracks High Volume Outlets and identifies candidates for discount rationalisation
- Tracks sales incentive programmes and reconciles stock reports
Analysis turnaround time; incentive programme tracking accuracy
Technology Implementation- Drives adoption of SFA (Sales Force Automation) and DMS (Distributor Management System) across the region
- Supports data integration of SFA/DMS with SAP (Systems Applications and Products)/ERP (Enterprise Resource Planning)
- Designs dashboards for reporting and analysis and tracks tool adoption
SFA (Sales Force Automation)/DMS (Distributor Management System) adoption %; dashboard usage
SECTION V: OPERATING NETWORK
Key interactions which are essential to execute the role both internal and external
Direct ReporteesWithin the FunctionOutside the FunctionExternal Interface
NilRegional Trade Marketing Manager
Area Sales Manager
Sales Manager
HRBP (Human Resource Business Partner)
Regional Finance Manager
Regional Supply Chain Manager
Third-party IT (Information Technology)/analytics vendors


SECTION VI: KNOWLEDGE AND COMPETENCIES
Minimum qualification technical competencies and capabilities essential to execute the role
Education Qualifications- Bachelors degree in Accounting Computer Science Business Administration or a related field from a recognised Nigerian university
- MBA (Master of Business Administration) is an advantage
- Completion of NYSC (National Youth Service Corps) (National Youth Service Corps)
Experience- 4-7 years of FMCG (Fast-Moving Consumer Goods) experience with experience in a similar MIS (Management Information System)/sales automation role
- Multi-organisation experience preferred ideally within two to three leading FMCG organisations
Functional Competencies- Financial acumen
- Business terminology understanding
- Analytical thinking
- Data usage and implementation
- SAP (Systems Applications and Products)/ERP (Enterprise Resource Planning) and advanced Excel proficiency
Behavioural Competencies- Attention to detail
- Team skills
- Customer focused
- Problem solving
- Adaptability
- Drive for results



Required Experience:

Manager


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