Retail Marketing & Activations Intern
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Job Summary
The Retail Marketing & Activations Intern will support the planning and execution of retail marketing initiatives brand activations events and customer engagement activities across Ashluxury.
The role will work closely with the Marketing Retail Creative and other relevant teams to support initiatives that strengthen brand visibility enhance the in-store customer experience and drive engagement.
. Retail Marketing Support
Support the execution of retail marketing initiatives.
Assist with in-store campaigns product launches seasonal initiatives promotions and brand moments.
Support the implementation of visual and promotional marketing materials across retail touchpoints.
Conduct regular checks on the execution and presentation of retail marketing initiatives.
Support activities that enhance customer engagement and the overall luxury retail experience.
Brand Activations & Events
Assist in planning and executing brand activations events pop-ups trunk shows launches and other customer-facing experiences.
Support event logistics including venue preparation materials guest coordination and on-ground execution.
Assist with coordinating vendors suppliers and other external partners involved in activations.
Support guest registration customer engagement and general event coordination.
Capture and document activations through photos videos attendance records and activity reports.
Conduct research on luxury retail consumer trends competitor activities and relevant brand activations.
Monitor competitor retail experiences campaigns events and customer engagement initiatives.
Gather customer feedback and observations from retail activities and activations.
Support the team with insights that can inform future retail marketing initiatives.
Support the coordination of creative and marketing assets required for retail campaigns and activations.
Work with the Creative team to ensure required materials are available for planned initiatives.
Assist with creating basic content and documentation from retail activities for relevant marketing channels.
Support the documentation and organisation of campaign and activation materials.
Maintain records of retail marketing activities activations events and related materials.
Support the preparation of post-activation reports including activities completed attendance customer engagement observations and key learnings.
Track assigned marketing activities and deliverables.
Provide general administrative and coordination support to the Retail Marketing & Activations team.
Bachelors degree in Marketing Business Administration Mass Communication Public Relations or a related field.
01 year of experience; previous internship experience in marketing retail events customer experience or a related area is an advantage.
Strong interest in retail marketing brand activations events and customer experience.
Good communication and interpersonal skills.
Strong organizational and coordination skills.
Creative proactive and willing to take initiative.
Good attention to detail.
Comfortable working in a fast-paced retail environment and participating in on-ground activities.
Basic knowledge of social media or content creation is an advantage.
Willingness to work occasional weekends or outside regular hours when required for retail activations or events.
Required Skills:
01 year of experience; previous internship experience in marketing retail events customer experience or a related area is an advantage. Strong interest in retail marketing brand activations events and customer experience. Good communication and interpersonal skills. Strong organizational and coordination skills. Creative proactive and willing to take initiative. Good attention to detail. Comfortable working in a fast-paced retail environment and participating in on-ground activities. Basic knowledge of social media or content creation is an advantage. Willingness to work occasional weekends or outside regular hours when required for retail activations or events.
Required Education:
Bachelors degree in Marketing Business Administration Mass Communication Public Relations or a related field.
