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Regional Sales Manager
Job Location:
Monthly Salary:
Posted:
9 September 2026 (3 days ago)
Posted:
Application Deadline:
7 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Behind every thriving retail network is a strategic leader who bridges commercial vision with operational excellence driving profitability elevated experiences and team growth. Thats the Regional Sales Manager were searching for at a premier childrens fashion retail brand delivering vibrant high-quality clothing and memorable shopping experiences across Nigeria.
In this role you will champion the brands commercial engine across assigned store territories optimizing multi-site retail operations fostering high-performing store teams and building high-impact community partnerships to accelerate growth.
Who are we looking for
- You are a commercial powerhouse. You take total ownership of multi-store sales targets basket size and average order value (AOV) to maximize regional ROI.
- You are an operational perfectionist. You maintain uncompromising SOP visual merchandising and inventory control standards across all stores to eliminate shrink and uphold brand prestige.
- You are a strategic networker. You proactively initiate and execute partnerships with schools activity centers social clubs and premium organizations to unlock new revenue streams and customer acquisition channels.
- You are a customer experience champion. You leverage NPS CRM insights and fast SLA resolution to ensure every family receives a premium delightful retail experience.
- You are a developer of leaders. You mentor Store Leads and Assistant Store Leads building a culture of accountability succession readiness and high productivity.
- You are an analytical decision-maker. You track conversion rates audit scores and market intelligence to deploy targeted regional action plans.
Your Responsibilities
Sales Performance & Revenue Growth
- You will deliver regional sales targets across all assigned stores maximizing regional portfolio profitability and ROI.
- You will monitor footfall trends drive store conversion rates and execute strategies to increase basket size and Average Order Value (AOV).
- You will analyze regional performance gaps and deploy targeted commercial action plans to capitalize on market opportunities.
Business Performance & Operational Excellence
- You will drive cost control initiatives ensure full compliance with SOPs and maintain elevated visual merchandising standards across all locations.
- You will oversee inventory control processes stock accuracy and loss prevention measures to minimize shrinkage and business risk.
- You will conduct periodic store operational audits to elevate efficiency scores and resource utilization.
Strategic Partnerships & Customer Experience
- You will identify secure and manage strategic partnerships with premium schools entertainment centers social clubs and high-net-worth communities to drive brand visibility and acquisition.
- You will expand the customer database strengthen loyalty initiatives and maintain elevated Net Promoter Scores (NPS).
- You will track partnership performance to ensure agreed community activations deliver measurable commercial value.
Talent Management & Governance
- You will lead coach and build succession pipelines for Store Leads (SLs) and Assistant Store Leads (ASLs).
- You will partner with HR to optimize workforce planning staff productivity sales-per-employee metrics and regional team retention.
- You will deliver market intelligence key commercial KPI reports and business reviews to executive leadership while collaborating cross-functionally with Marketing Finance and Supply Chain.
What Success looks like
- Target Achievement: Consistently meeting or exceeding regional sales revenue conversion rate and profit targets across all assigned stores.
- Operational Precision: Achieving high audit compliance scores across all store locations alongside a measurable reduction in shrinkage and stock variance.
- Partnership ROI: Successfully establishing strategic partnerships with institutions and community groups that generate steady new revenue streams.
- Leadership Development: Building an active ready succession pipeline for store leadership positions while maintaining high team engagement scores.
To be considered for this role you should have
- A Bachelors Degree in Business Administration Sales Retail Management Marketing or a related field (A Masters degree or professional certification is an advantage).
- 8 to 10 years of experience in Retail Sales Operations Commercial Operations or Multi-site Store Management.
- A proven track record of managing regional sales performance store operations and multi-unit retail teams.
- Demonstrated success in creating B2B/community partnerships and managing high-net-worth customer engagement strategies.
- Strong analytical commercial and leadership capabilities with expertise in inventory management shrinkage reduction and staff productivity tracking.
Challenges you may face in this role
- Multi-Site Alignment: Maintaining consistent operational customer service and visual merchandising standards across geographically dispersed stores.
- Conversion Optimization: Consistently driving footfall conversion and basket size during shifting economic cycles.
- Partnership Execution: Nurturing partnerships with external institutions to ensure long-term commercial returns rather than one-off brand exposure.
The Goodies
- Competitive compensation package with performance-driven commercial incentives.
- High-visibility regional leadership role within a household fashion retail brand.
- Dynamic supportive and growth-oriented corporate environment.
- Direct strategic impact on retail footprint expansion workforce development and customer acquisition.
