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Regional Manager (West Africa)

Careerbuddy

Job Location:

Lagos - Nigeria

Monthly Salary: Not provided by the employer

Posted: 20 October 2026 (4 days ago)

Application Deadline: 17 January 2027

Vacancies: 1 Vacancy

Job Summary

Introduction to the role

Turning infrastructure demand into regional revenue requires the right partnerships strong commercial execution and a winning sales strategy. A leading ICT infrastructure company is seeking a Regional Manager to accelerate business growth across Nigeria Ghana and other assigned West African markets. The role focuses on developing distributor networks securing consultant approvals building strategic customer relationships and converting major infrastructure opportunities into profitable sales across structured cabling UPS CCTV professional AV and ELV solutions.

Who are we looking for

You are an experienced ICT infrastructure sales leader with 812 years in structured cabling data center UPS ELV or related industries.
You are a proven West Africa business developer with 35 years in the market.
You are well connected with strong relationships with distributors system integrators consultants and EPC contractors in Nigeria and Ghana.
You are a project winner who has secured major infrastructure projects and built distribution networks.
You are commercially aware with a good understanding of regional import procedures business practices and payment risks.
You are a strong negotiator and leader with clear confident communication.
You are fluent in English and French is a strong advantage for Francophone expansion.
You are entrepreneurial and results-driven ready to travel extensively.

Your Responsibilities

Regional Market Development

You will develop country-specific market-entry strategies and annual business plans.
You will identify evaluate and appoint qualified distributors and channel partners.
You will build relationships with ICT distributors system integrators consultants EPC contractors and government project contractors.
You will identify sales opportunities across telecommunications data centres commercial infrastructure oil and gas industrial facilities hospitality and government projects.

Sales & Business Development

You will promote the companys portfolio including structured cabling fibre optics data centre infrastructure UPS CCTV professional AV fire alarm and ELV solutions.
You will develop major project opportunities through consultants system integrators and EPC contractors.
You will drive product specifications and consultant approvals for priority projects.
You will manage key accounts negotiate commercial agreements and convert qualified opportunities into confirmed orders.

Distributor & Channel Management

You will appoint and manage strategic distributors across Nigeria Ghana and other assigned markets.
You will establish annual purchase commitments and quarterly sales plans.
You will review distributor performance and identify opportunities to improve sales results.
You will coordinate product training technical presentations and joint customer visits to generate recurring business.

Financial & Commercial Management

You will take responsibility for regional sales order booking billing and gross profit targets.
You will monitor collections and maintain controlled credit exposure.
You will manage pricing negotiations and payment terms in coordination with management.
You will monitor currency fluctuations import costs and payment risks that may affect commercial performance.

Brand Development & Reporting

You will increase brand visibility through exhibitions technical seminars distributor events and consultant presentations.
You will identify country-specific certification and regulatory requirements.
You will maintain accurate sales pipeline distributor and consultant approval trackers.
You will provide weekly sales updates and monthly performance reports to the Regional Head.
You will coordinate with product presales logistics and finance teams to support sales execution and customer delivery.

What Success looks like

Within your first 6 months

You will complete market mapping for Nigeria Ghana and other priority countries.
You will activate strategic distributors and integrators and build relationships with major consultants EPC contractors and developers.
You will build a qualified pipeline with clear values and closing dates and generate first business through distribution and project channels.
You will submit a regional business plan with annual revenue targets.

To be considered for this role you should have

A Bachelors degree in Engineering Electronics Telecommunications IT or Business Management.
812 years of experience in ICT infrastructure structured cabling data centres UPS ELV or related industries.
At least 35 years of business development experience in West African markets.
Established relationships with distributors integrators consultants and EPC contractors in Nigeria and Ghana.
Proven experience securing major infrastructure projects and building distribution networks.
Fluency in English; French is a strong advantage.
Willingness to travel extensively across the region.

Challenges you may face in this role

Managing currency fluctuations import requirements and payment risks across multiple markets.

Building an active distributor network while pursuing major project opportunities.

Navigating different certification and regulatory requirements across countries.

Balancing extensive travel with consistent pipeline management and customer follow-up.

The Goodies

A competitive salary package that reflects your experience and the results you deliver.
The chance to build and shape a regional business from the ground up with real ownership and visibility.
Clear opportunities for learning career growth and leadership development.
A supportive collaborative team that values your ideas and works together across regions.
An inclusive environment where people of all backgrounds cultures and experiences are welcomed and valued.
A role that suits your working style with the independence to manage your own territory.

Apply Now