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Marketing Specialist

Careerbuddy

Job Location:

Lagos - Nigeria

Monthly Salary: Not provided by the employer

Posted: 23 October 2026 (Yesterday)

Application Deadline: 20 January 2027

Vacancies: 1 Vacancy

Job Summary

At CareerBuddy we connect African talent with global opportunities through Recruitment Outsourcing/EOR Media. Now we need a marketer who can do more than get people talking about us. We need someone who can turn attention into interest interest into qualified leads and those leads into revenue.

As our Marketing Specialist you will take ownership of marketing across all service lines using content campaigns email social media SEO and other channels to attract potential clients and keep them engaged until they are ready to do business with us and in the pipeline for future opportunities.

This is a revenue-driven role for someone who understands that marketing doesnt end when a campaign goes live. You will work closely with the Sales team to build demand nurture prospects strengthen our pipeline and identify what actually drives business growth. If you are proactive commercially minded and ready to take responsibility for the numbers we want to hear from you.

Who are we looking for

You are a results-driven marketer who understands the connection between marketing activities qualified leads and revenue.
You are proactive and resourceful always looking for new ways to attract potential clients and keep CareerBuddys services in front of the right audience.
You are a strong communicator who knows how to turn a business offering into a compelling message that speaks to the right people.
You are commercially minded and can identify the audiences channels and campaigns most likely to generate business.
You are analytical and comfortable using data to understand whats working whats not and what needs to change.
You are a self-starter who takes ownership of campaigns from planning to execution measurement and improvement.
You are collaborative and understand that marketing and sales must work together to convert interest into business.
You are adaptable and comfortable testing new approaches learning quickly and working across multiple service lines.

Your Responsibilities

Demand Generation & Inbound Marketing

You will develop and execute marketing campaigns that attract qualified inbound leads across CareerBuddys services.
You will use a mix of content marketing SEO email marketing social media paid advertising partnerships and other relevant channels to reach potential clients.
You will identify target audiences industries and decision-makers for each service line and tailor campaigns to their specific needs.
You will develop marketing initiatives that position CareerBuddy as a trusted solution for businesses looking for talent workforce support media services and executive content.
You will continuously explore new channels platforms and campaign ideas that can expand our reach and generate business opportunities.

Lead Nurturing & Funnel Management

You will develop and manage lead-nurturing campaigns that keep potential clients engaged through relevant content follow-ups email sequences and targeted communications.
You will ensure that prospects who show interest in CareerBuddys services continue receiving useful information that moves them closer to a buying decision.
You will work with Sales to define what makes a lead qualified and establish a smooth process for handing over leads that are ready for sales engagement.
You will identify where prospects drop off in the funnel and develop campaigns to re-engage them.
You will support the reactivation of dormant leads and identify opportunities to generate repeat business or expand existing client engagements.
You will maintain consistent communication with the Sales team to understand lead quality follow-up progress and the reasons prospects convert or disengage.

Content & Campaign Execution

You will work with the Media and Sales teams to develop marketing content that attracts the right audience and supports business development.
You will coordinate campaigns across relevant platforms ensuring that messaging calls to action and landing pages align with our commercial goals.
You will develop and test different campaign angles offers lead magnets and messaging to determine what resonates with prospective clients.
You will create or coordinate sales enablement materials including case studies service explainers client success stories and other proof points that help prospects understand CareerBuddys value.
You will support targeted campaigns for priority industries and audiences using relevant market insights to improve campaign effectiveness.

Sales Collaboration & Revenue Support

You will work closely with Sales Executives to understand pipeline gaps identify opportunities and develop campaigns that support their revenue targets.
You will participate in regular pipeline reviews to understand which marketing-sourced leads are converting which are stalling and why.
You will brief the Sales team on ongoing campaigns and ensure they are prepared to engage incoming prospects.
You will gather feedback from Sales and clients to improve campaign messaging lead quality and the overall customer journey.
You will identify opportunities to support new client acquisition repeat business and cross-selling across CareerBuddys service lines.

Performance Tracking & Optimization

You will establish and monitor marketing KPIs including qualified leads lead conversion rates campaign performance cost per lead and marketing-sourced pipeline.
You will maintain accurate records of campaign performance and lead sources using our CRM and marketing tools.
You will run experiments and A/B tests across channels messaging landing pages and calls to action to improve results.
You will provide regular reports on marketing performance highlighting results insights challenges and recommended next steps.
You will use data to make informed decisions about where to invest more effort and resources prioritizing activities that contribute to qualified opportunities and revenue.

What Success looks like

Generate a consistent flow of qualified inbound leads across CareerBuddys four service lines with agreed monthly targets established for each product.
Achieve a lead-to-sales-qualified-lead conversion rate of at least 25% with continuous efforts to improve lead quality.
Ensure at least 70% of marketing-qualified leads are accepted by the Sales team as suitable opportunities.
Contribute at least 30% of the total sales pipeline through marketing-sourced opportunities.
Improve prospect engagement and conversion through structured nurturing timely follow-ups and targeted re-engagement campaigns.
Identify and scale the marketing channels and campaigns that generate the strongest qualified pipeline and revenue outcomes.
Provide accurate timely reports that connect marketing activities to lead quality pipeline contribution and business results.
Establish a consistent working rhythm with Sales using pipeline feedback to improve campaigns and address gaps in lead generation.
Demonstrate measurable progress in marketing-sourced revenue new client acquisition and the cost-effectiveness of marketing activities.

To be considered for this role you should have

A minimum of 3 years of experience in growth marketing performance marketing or a related marketing role.
A proven track record of generating qualified B2B leads and contributing to revenue growth.
Hands-on experience with inbound marketing channels including content marketing SEO email marketing and LinkedIn marketing and content creation.
Experience planning executing and measuring multi-channel marketing campaigns.
Familiarity with CRM systems and marketing automation tools for lead tracking segmentation and nurturing.
Strong analytical skills and the ability to interpret campaign data build reports and make data-backed decisions.
Experience working closely with Sales teams to improve lead quality pipeline conversion and revenue outcomes.
Excellent writing communication project management and organizational skills.
The ability to manage multiple campaigns prioritize effectively and deliver results with minimal supervision.

These would be an added advantage:

Experience marketing professional services recruitment HR outsourcing or other B2B solutions.
Experience managing campaigns on platforms such as LinkedIn Ads and Google Ads.
Knowledge of account-based marketing conversion rate optimization and lead-scoring techniques.
Experience developing content strategies and coordinating content production.
Familiarity with the African business technology and startup ecosystem.

Challenges you may face in this role

Balancing the need for immediate pipeline growth with the longer-term work required to build demand and trust.
Keeping prospects engaged through lengthy decision-making processes without allowing promising leads to go cold.
Determining which channels and campaigns are generating genuine business opportunities rather than surface-level engagement.
Working closely with Sales to address pipeline gaps improve conversion rates and respond quickly to changing priorities.
Managing multiple campaigns while remaining accountable for measurable business outcomes.

The Goodies

Competitive salary with performance-based bonuses tied to pipeline contribution.
Direct access to leadership and the opportunity to influence CareerBuddys growth strategy.
The opportunity to build and improve marketing systems across multiple service lines.
Room to experiment test ideas and take ownership of initiatives that drive business results.
A fast-moving collaborative environment where initiative learning and measurable impact are valued.
Opportunities for professional development and career growth as the business scales.

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