Marketer — Calabar
Job Summary
Department: Clinic Operations / Growth
Location: 55 Etta Agbo Road Calabar
Reports to: Center Manager
Employment type: Full-time field-based with clinic touchpoints
About MDaaS Global
MDaaS Global builds and operates modern tech-enabled healthcare clinics for Africas next billion. We connect patients with convenient and affordable care helping them identify health issues earlier access medical specialists and treatment options and ultimately live healthier happier lives. Our diagnostic clinics under the BeaconHealth Diagnostics brand provide radiology pathology and cardiology services for over 2000 hospitals clinics pharmacies and businesses. Since launching our first clinic in 2017 we have served over 700000 patients. Today we operate 28 clinics across 15 states and the FCT.
We are a company of individuals committed to improving health outcomes for Africans leveraging data to make informed decisions and finding innovative ways to solve problems. We believe everyone deserves great healthcare regardless of how much money they make or where they live. Together we are building the future of African healthcare. Will you join us
Role objective
The Marketer grows the clinics patient volume by building the relationships and visibility that bring people through our doors. You will work referring clinicians and hospitals HMOs and corporates and the wider community to make BeaconHealth the diagnostic partner of choice in your territory. This role sits at the point where community relationships referral partnerships and business growth meet and your work is judged directly against patient-volume and revenue targets. Referral tracking and reporting run through BeaconOS our own platform which you will be trained on during onboarding.
Key responsibilities
Reporting to the Center Manager responsibilities include:
Building referral relationships
Identify and build relationships with referring clinicians hospitals and clinics in the clinics catchment area
Maintain regular contact with existing referral partners to sustain and grow volumes
Resolve referral-partner concerns promptly escalating to the Center Manager where needed
Contact referring hospitals to resolve any discrepancy in payments alongside the Front Desk/Billing team
Community and corporate outreach
Plan and run community outreach activities including health talks and screening events
Develop and maintain relationships with corporates and HMOs for bulk testing and partnership arrangements
Represent the clinic professionally at external events health fairs and partner meetings
Distribute marketing materials and manage the clinics local visibility
Marketing execution and reporting
Track and record the source of every referred or walk-in patient in BeaconOS
Report weekly and monthly on outreach activity referral performance and progress against targets
Work with the Center Manager to identify underperforming referral relationships or territories and adjust outreach plans accordingly
Meet monthly patient-volume and revenue targets set for the clinic
Requirements
Bachelors degree in Marketing Business Administration or a related field
Minimum of 12 years experience in marketing sales or business development
Strong interpersonal networking and negotiation skills
Target-driven with a track record of meeting growth goals
Comfortable with regular fieldwork and travel within the clinics coverage area
Computer literate and comfortable working in a digital record system we train every new hire on BeaconOS our own clinical platform during onboarding
Preferred
Experience in healthcare pharmaceutical or diagnostic marketing
An existing network of referring clinicians or healthcare facilities in the clinics territory
Experience working with HMOs or corporate wellness programmes
Fluency in the local language spoken by patients at this clinic
Benefits
Health insurance and complementary health services at MDaaS diagnostic clinics
Pension remittance
Paid leave and sick days
Monthly team activities
Professional development opportunities
Questions
If you have questions about this role or any others at the company please reach out to .
Equal opportunity
MDaaS Global is an equal opportunity employer. We consider all qualified applicants without regard to ethnic group place of origin sex religion political opinion marital status age or disability. We are committed to building a team that reflects the communities we serve and we make reasonable accommodations for candidates with disabilities throughout our hiring process. If you need an accommodation to apply or interview please contact .