Lead, Merchant & Redemption Operations

Lead Merchant & Redemption Operations

The Lead Merchant & Redemption Operations owns both sides of Bvndles redemption loop the places customers spend and the reasons they spend as one integrated motion. This is a newly merged role bringing together merchant network growth and redemption/demand-side scaling under a single point of accountability and reporting into the Lead Sales Partnership & Redemption.

The Lead translates the Merchant & Redemption verticals H2 2026 Board strategy into a managed operating rhythm scaling monthly redemptions toward 40M BC growing the merchant network to 1000 priority-category locations and governing the funding risk and reporting that keep both engines paced together.

Bvndles Merchant & Redemption team is executing a paced H2 2026 ramp (AugDec): redemption scaling from 10M to 45M BC/month a merchant network growing from 78 to 1000 priority-category locations and a unified Bvndle card issued to every user. The programme is funded by a 1% coin-funding carve-out of merchant trade discount plus 50M in experiential activation governed against redemption-lift KPIs and reported to the Board quarterly.

1. Redemption & Demand Engine Leadership

Own the monthly redemption ramp (10M 45M BC AugDec 2026) against the 40M/month success bar coordinating market surfacing the Xtra Coins conversion mechanic and habit-building programmes.

Drive universal Bvndle card issuance and its conversion into habitual card-based payment (100% issuance 60% monthly card-active).

Ensure every redemption ladders up to the companys Habitual Redeemer standard (3 redemptions in 90 days) and the verticals share of the 10M company-wide target.

2. Merchant Network & Supply Engine Leadership

Own the build-out to 1000 priority-category merchant locations across all 7 categories sequencing anchor-brand sign-on (e.g. TotalEnergies Ardova Rainoil Chicken Republic SLOT MedPlus/HealthPlus Addide/Justrite/SPAR) alongside independent and regional fill-in.

Direct merchant enablement signage staff scripts and incentive design so every outlet actively prompts redemption.

Correct category concentration in the network (todays retail-heavy base) by directing acquisition effort toward under-represented categories.

3. Financial Governance & Funding

Own the 1% coin-funding model as a carve-out of merchant trade discount keeping funding paced to actual implied GTV rather than added cost.

Run weekly funding-vs-redemption reconciliation and escalate variances early.

4. Risk Management & Governance

Actively govern the three HIGH risks from day one: redemption liability outpacing merchant capacity; coin funding exceeding a merchants trade-discount margin; and message dilution on no extra cost.

Track experiential activation ROI against contracted redemption-lift KPIs (not reach) including the Q3 break-clause review.

Maintain legal-reviewed messaging and standardised staff scripts at every point of sale.

5. Team Leadership & Cadence

Manage and develop the Merchant Acquisition & Redemption Executive(s) setting and reviewing their onboarding activation and reporting targets.

Run the fixed review rhythm: weekly funding/redemption reconciliation monthly ramp-vs-actuals and network-build review quarterly Board review.

Represent the Merchant & Redemption vertical in quarterly Board reporting and KPI checks.

58 years in merchant partnerships trade/channel sales retail operations or loyalty/payments commercial roles including at least 2 years leading a team.

A track record of owning a revenue- or volume-linked target end-to-end (e.g. GMV redemptions network growth) with budget or P&L exposure.

Experience managing multi-workstream programmes against a fixed reporting cadence (weekly/monthly/quarterly).

Comfortable owning financial governance (funding models budget reconciliation) alongside commercial delivery.

Prior experience in fintech loyalty retail QSR fuel-retail or fast-growing consumer platforms in Nigeria is an advantage.

Strategic execution turns a Board-level strategy into a managed measurable operating rhythm.

Commercial and financial acumen comfortable with funding models unit economics and budget governance.

Risk governance identifies escalates and mitigates commercial risk before it compounds.

Cross-functional and people leadership aligns Finance Legal Marketing Product and field teams around one loop.

Stakeholder management credible reporting to senior leadership and the Board.

Data-driven decision-making reads redemption GTV and network data to re-pace the ramp in real time.

Reports to: Lead Sales Partnership & Redemption.

Manages: Merchant Acquisition & Redemption Executive(s).

Partners with: Finance (funding governance) Legal & Compliance (messaging and T&Cs) Marketing (market surfacing and the experiential activation agency) Product & Engineering (card issuance in-app conversion calculator) and the Board (quarterly reporting).