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EVENTS & EXPERIENTIAL SPECIALIST

CIG Motors

Job Location:

Lagos - Nigeria

Salary: Not provided by the employer

Experience Required: 5years

Posted: 15 September 2026 (10 days ago)

Application Deadline: 13 December 2026

Vacancies: 1 Vacancy

Job Summary

Job Summary:

The Events & Experiential Specialist plans and executes events activations and experiential marketing initiatives including test drives exhibitions product launches and sponsorships that enhance CIG Motors brand visibility and deepen customer engagement.

Key Responsibilities:

Event Planning & Execution

Plan coordinate and execute company events exhibitions test-drive sessions product launches and brand activations.
Manage event logistics timelines and on-the-ground execution to ensure smooth delivery.

Vendor Venue & Budget Management

Source and manage vendors venues and suppliers for events and activations.
Manage event budgets and ensure cost-effective delivery without compromising quality.

Experiential Marketing & Partnerships

Design experiential marketing concepts that drive brand engagement and lead generation.
Identify and support sponsorship opportunities and partner activations that align with brand objectives.

Coordination & Reporting

Work closely with sales marketing and dealership teams to align events with business objectives.
Evaluate event outcomes gather feedback and report on turnout leads generated and ROI.

Requirements

Qualifications and Experience:

Bachelors degree in Marketing Events Management Communications or a related field.
Minimum of 4-6 years experience in events management or experiential marketing.
Experience in the automotive or a related consumer industry is an advantage.
Strong project and vendor management skills.
Creativity in designing experiential and activation concepts.
Sound budget management ability.
Excellent organizational and multitasking skills.
Strong communication and stakeholder coordination skills.