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Digital Marketing Officer

Ellasot Consulting

Job Location:

Port Harcourt - Nigeria

Monthly Salary: NGN 180000 - 180000

Experience Required: 4-5years

Posted: 16 July 2026 (30+ days ago)

Application Deadline: 13 October 2026

Vacancies: 1 Vacancy

Job Summary

Ellasot Consulting is recruiting on behalf of a reputable Company seeking a competent detail -oriented Digital Marketing Officer to drive business growth customer engagement and build strategic partnerships.

The ideal candidate would be responsible for planning implementing and optimizing digital marketing strategies to increase brand awareness generate leads drive customer engagement and support business growth. The role involves managing the companys digital presence across websites social media platforms email marketing search engines and online advertising while analyzing campaign performance and recommending improvements

Key Responsibilities

Digital Marketing Strategy

Develop and implement digital marketing strategies aligned with the companys business objectives.
Plan and execute online campaigns to increase brand visibility website traffic and lead generation.
Identify new digital marketing opportunities and recommend innovative approaches to improve performance.

Social Media Management

Manage the companys social media platforms including Facebook Instagram LinkedIn X (Twitter) TikTok and YouTube.
Create schedule and publish engaging content across all digital channels.
Monitor audience engagement and respond to inquiries and comments promptly.
Grow followers and increase engagement through creative campaigns.

Content Creation

Develop high-quality content including graphics videos blogs newsletters infographics and promotional materials.
Collaborate with designers photographers and videography to produce compelling digital content.
Ensure all content reflects the companys brand identity and messaging.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Optimize website content to improve search engine rankings.
Conduct keyword research and implement SEO best practices.
Manage paid search campaigns using Google Ads and other advertising platforms.
Monitor website performance and recommend improvements.

Email Marketing

Develop and execute email marketing campaigns.
Build and maintain email subscriber lists.
Monitor campaign performance including open rates click-through rates and conversions.
Create automated email workflows where applicable.

Website Management

Update website content and ensure information remains accurate and relevant.
Monitor website functionality and user experience.
Coordinate with web developers to resolve technical issues and improve website performance.

Online Advertising

Plan manage and optimize paid advertising campaigns across Google Meta (Facebook & Instagram) LinkedIn and other digital platforms.
Allocate advertising budgets effectively to maximize return on investment (ROI).
Monitor campaign performance and adjust strategies to improve results.

Analytics & Reporting

Track key digital marketing metrics using tools such as Google Analytics Meta Business Suite and LinkedIn Analytics.
Prepare weekly and monthly performance reports.
Analyze campaign effectiveness and recommend data-driven improvements.

Brand Management

Ensure consistency in brand messaging and visual identity across all digital channels.
Protect and enhance the companys online reputation.
Monitor online reviews and respond appropriately where necessary.

Collaboration

Work closely with the Sales Business Development HR and Customer Service teams to support business objectives.
Coordinate digital marketing activities with external agencies influencers and media partners where required.

Requirements

Bachelors degree in Marketing Mass Communication Business Administration Digital Media Public Relations Information Technology or a related field.

Professional certifications in Digital Marketing (Google Meta HubSpot or similar) are an added advantage.

Minimum of 24 years of experience in digital marketing social media management or online advertising.

Proven track record of managing successful digital marketing campaigns.

Technical Skills

Social media management.
Search Engine Optimization (SEO).
Search Engine Marketing (SEM).
Google Ads and Meta Ads Manager.
Google Analytics (GA4).
Email marketing platforms (e.g. Mailchimp Brevo HubSpot).
Content Management Systems (e.g. WordPress).
Basic graphic design skills using Canva or Adobe Creative Suite.
Video editing skills are an added advantage.
Microsoft Office Suite (Word Excel PowerPoint).

Required Skills:

Previous experience in telemarketing or sales is preferred Strong verbal and written communication skills in English Confidence in handling calls and overcoming objections Ability to work independently and meet performance targets Prior knowledge of Airbnb or the hospitality industry is an added advantage Must have a stable internet connection and a reliable laptop (role is fully remote)

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