Digital Growth Specialist
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Monthly Salary:
Experience Required:
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Job Summary
This is a remote position.
Own the lead funnel end-to-end: attract capture nurture hand off qualified leads to sales/partnerships/intake.
Build and manage lead capture mechanisms across all channels Instagram LinkedIn and email (landing pages forms DM funnels newsletter sign-ups gated content).
Define what a qualified lead looks like for this business in collaboration with leadership and track the pipeline against that standard.
Develop and publish content on Instagram (consumer/patient-facing educational) and LinkedIn (professional/thought-leadership) designed specifically to move people toward a lead action not just engagement for its own sake.
Engage with followers DMs and comments to convert interest into leads not just to maintain presence.
Build and deploy newsletters and targeted campaigns designed to nurture leads through the funnel.
Manage subscriber segmentation so messaging matches lead stage (cold warm ready-to-convert) and maintain healthcare communication compliance.
Set up automated workflows that qualify and warm leads with minimal manual effort.
Supervise and mentor the digital growth intern: assign tasks tied to lead-gen outcomes give feedback and set weekly priorities.
Ensure the interns learning goals build toward funnel/lead-gen skills not just content production.
Collaborate with management on campaign calendars and strategic direction anchored to lead targets.
Report to leadership on lead volume lead quality and pipeline health not vanity metrics.
At least 1 year of hands-on experience managing social media accounts (Instagram LinkedIn) and email marketing platforms (e.g. Mailchimp ActiveCampaign Klaviyo or similar).
Prior experience or strong interest in the medical wellness or healthcare sector. Ability to communicate medical/health concepts in an accessible accurate and engaging manner.
Willingness to mentor train and manage an entry-level intern.
Strong copywriting and basic visual design skills (proficiency in tools like Canva or Adobe Creative Suite).
Exceptional written and verbal communication skills.
Highly organized proactive and capable of working closely with senior leadership.
- Salary
Required Skills:
At least 1 year of hands-on experience managing social media accounts (Instagram LinkedIn) and email marketing platforms (e.g. Mailchimp ActiveCampaign Klaviyo or similar). Prior experience or strong interest in the medical wellness or healthcare sector. Ability to communicate medical/health concepts in an accessible accurate and engaging manner. Willingness to mentor train and manage an entry-level intern. Strong copywriting and basic visual design skills (proficiency in tools like Canva or Adobe Creative Suite). Exceptional written and verbal communication skills. Highly organized proactive and capable of working closely with senior leadership.
Required Education:
Bachelors degree in Mass Communication or related fields
