CRM Specialist
Job Location:
Monthly Salary:
Experience Required:
Posted:
Application Deadline:
Vacancies:
Job Summary
Responsibilities:
- Develop and execute CRM strategies across the customer lifecycle from acquisition and activation to retention and re-engagement.
- Manage customer segmentation targeting and personalized communication campaigns.
- Create and optimize automated customer journeys campaigns and lifecycle communications.
- Analyze customer behavior and campaign performance to identify opportunities for engagement retention and revenue growth.
- Work closely with marketing product and commercial teams to improve customer experience and lifecycle performance.
- Monitor CRM KPIs and provide actionable insights and recommendations based on data.
- Support promotional retention and reactivation campaigns relevant to sports betting customers.
Requirements:
- Minimum of 3 years experience in CRM customer retention lifecycle marketing or a closely related role.
- Bachelors degree in marketing business administration statistics computer science or a related field.
- Hands-on experience using CRM tools/platforms for customer engagement retention lifecycle marketing or related activities.
- Strong knowledge of sports betting and/or online gaming including familiarity with customer behaviour promotions retention and engagement dynamics.
- Experience with customer segmentation and marketing automation.
- Strong analytical and problem-solving skills with the ability to translate customer data into actionable insights.
- Experience with Google Analytics 360 (GA360) is an advantage.
- Experience with Optimove or similar CRM/lifecycle marketing platforms is highly desirable.
Preferred Industry Experience:
- Experience in sports betting online gaming fintech e-commerce or another high-volume customer-lifecycle-driven industry is highly preferred. Sports betting knowledge however is a key selection criterion for this role.
What We Are Looking For:
- We are looking for a data-driven CRM professional who understands how to use customer data segmentation automation and personalised communication to influence customer engagement and retention.
- You should be comfortable working in a fast-paced environment and be able to demonstrate measurable results from previous CRM or lifecycle campaigns.
Compensation: 600000 - 700000 (Slightly Negotiable) Hard Stop 800000
Other: Statutory Benefits Pension HMO 13th month
Required Skills:
Requirements: Minimum of 3 years experience in CRM customer retention lifecycle marketing or a closely related role. Bachelors degree in marketing business administration statistics computer science or a related field. Hands-on experience using CRM tools/platforms for customer engagement retention lifecycle marketing or related activities. Strong knowledge of sports betting and/or online gaming including familiarity with customer behaviour promotions retention and engagement dynamics. Experience with customer segmentation and marketing automation. Strong analytical and problem-solving skills with the ability to translate customer data into actionable insights. Experience with Google Analytics 360 (GA360) is an advantage. Experience with Optimove or similar CRM/lifecycle marketing platforms is highly desirable. Preferred Industry Experience: Experience in sports betting online gaming fintech e-commerce or another high-volume customer-lifecycle-driven industry is highly preferred. Sports betting knowledge however is a key selection criterion for this role. What We Are Looking For: We are looking for a data-driven CRM professional who understands how to use customer data segmentation automation and personalised communication to influence customer engagement and retention. You should be comfortable working in a fast-paced environment and be able to demonstrate measurable results from previous CRM or lifecycle campaigns.
Required Education:
HND/Bachelors degree in Marketing Business Administration Statistics Computer Science or a related field.
