Brand Manager , Zentaii (Skincare)

Brand Manager Zentaii Skincare

Role Overview

The Brand Manager will play a critical role in shaping elevating and

commercializing the Zentaii brand across all consumer touchpoints. This role

combines strategic brand development impactful storytelling consumer insight and

commercial thinking to strengthen brand equity drive market relevance and support

revenue growth.

The Brand Manager will oversee day-to-day brand operations develop integrated

marketing campaigns maintain brand consistency across channels and leverage

consumer insights to influence marketing product and commercial decisions. The

role requires a balance of creativity analytical thinking and strong cross-

functional collaboration.

1. Brand Strategy & Market Positioning

Develop and implement comprehensive brand strategies aligned with the

companys vision growth objectives and commercial goals.

Define and strengthen Zentaiis positioning within the skincare market

ensuring differentiation and long-term brand relevance.

Conduct regular consumer category and competitor analysis to inform

strategic decisions and brand direction.

Maintain and enhance brand tone voice visual identity and communication

guidelines across all platforms.

2. Brand Narrative & Storytelling

Develop and refine Zentaiis brand narrative ensuring it clearly communicates

the brands purpose values and unique positioning.

Ensure consistent brand storytelling across digital platforms retail

environments wholesale partnerships PR initiatives and experiential

activations.

Monitor cultural trends skincare movements and consumer behaviors to

keep brand messaging relevant and compelling.

3. Campaign Strategy & Execution (360 Marketing)

Lead the planning and execution of integrated marketing campaigns including

product launches seasonal campaigns and brand activations.

Ensure consistent messaging across digital marketing social media PR

influencer collaborations retail and experiential channels.

Track campaign performance against defined KPIs such as engagement

traffic brand awareness and sales uplift.

Continuously optimize campaigns to improve reach consumer engagement

and commercial performance.

Lead the planning execution and optimization of marketing campaigns

product launches and brand activations.

Ensure integrated messaging across PR digital platforms retail experiences

influencer collaborations and community initiatives.

Monitor campaign performance using key metrics such as engagement

reach conversion and sales uplift.

Continuously optimize marketing initiatives to improve brand visibility and

commercial performance.

Analyze customer behavior purchase patterns and feedback to refine

messaging campaigns and brand positioning.

Monitor market trends competitor activity and emerging skincare innovations

to identify opportunities for brand growth.

Use insights to inform product development marketing initiatives and brand

storytelling.

6. Commercial & Business Impact

Support revenue growth by aligning brand initiatives with commercial

objectives across D2C retail and wholesale channels.

Collaborate closely with Sales Retail and E-commerce teams to ensure

brand campaigns drive demand generation.

Contribute insights toward product launches promotional strategies and

marketing optimization.

Track and report brand performance metrics including awareness

engagement campaign ROI and conversion influence.

7. Cross-Functional Collaboration

Work closely with Product Development Sales Digital Marketing Retail and

Operations teams to ensure brand strategy supports business growth.

Provide marketing toolkits campaign assets and brand guidance to internal

teams and external partners.

Act as the brand custodian ensuring consistent brand representation across

all departments and customer touchpoints.

Qualifications & Experience

Bachelors degree in Marketing Business Administration Communications or

a related field.

Proven experience as a Brand Manager or Marketing Manager preferably

within beauty skincare lifestyle or consumer brands.

Strong understanding of brand management marketing strategy and

consumer behaviour.

Strong communication and storytelling abilities.

Proficiency in digital marketing social media platforms and campaign

performance analytics.

Ability to manage multiple projects and work effectively in a fast-paced

environment.

Why Join Zentaii

At Zentaii we are building a skincare brand rooted in science authenticity and real

skin results. Joining our team means contributing to a brand that prioritizes

thoughtful innovation strong storytelling and meaningful customer experiences.

We offer:

Competitive compensation and benefits

Opportunities for professional growth and leadership development

A collaborative and creative working environment

The chance to help shape a growing skincare brand with global ambitions