BRAND MANAGER

• Brand Communications (BrandComm) Team
• Graphics Team
• Digital Marketing & Social Media Officer

We are seeking an experienced and highly creative Brand Manager to serve as the custodian and strategic driver of brand identity positioning and communications across our luxury hospitality and lifestyle portfolio.

The successful candidate will be responsible for shaping how the brands are perceived visually verbally and experientially across all touchpoints including digital platforms physical spaces events partnerships and customer experiences.

This role requires a strategic thinker with strong luxury branding expertise excellent storytelling ability and a deep understanding of hospitality lifestyle and premium consumer experiences.

The Brand Manager will translate business objectives into compelling brand strategies that drive membership growth customer engagement event bookings and overall commercial performance.

• Define develop and continuously refine the brand positioning and identity.

• Establish clear brand architecture across club restaurant and event offerings.

• Translate business objectives into impactful brand strategies that support revenue growth.

• Maintain a strong luxury identity and ensure all brand expressions align with the companys vision and market positioning.

• Develop and maintain comprehensive brand guidelines covering visual identity messaging tone of voice and customer experience.

• Review and approve all external-facing communications and marketing materials.

• Ensure brand consistency across all platforms including social media websites events menus partnerships and physical spaces.

• Act as the final authority on brand alignment quality standards and creative direction.

• Lead the development of brand narratives campaigns messaging frameworks and communication strategies.

• Review and approve campaign concepts taglines and storytelling approaches.

• Ensure all communications reflect a premium culturally relevant and globally appealing brand voice.

• Guide content direction across all communication channels.

• Provide strategic creative direction to the graphics and design team.

• Review and approve creative outputs including digital assets menus event materials promotional collateral and in-space branding.

• Ensure all visual expressions reflect a refined premium and consistent aesthetic.

• Supervise the Digital Marketing & Social Media Officer.

• Review and approve content calendars digital campaigns and social media strategies.

• Ensure online presence reflects brand positioning values and commercial objectives.

• Monitor digital performance metrics including engagement reach conversion and audience growth.

• Use insights and analytics to continuously improve digital marketing effectiveness.

• Define branding direction for all events and customer experiences.

• Ensure event communication visuals and execution align with overall brand standards.

• Collaborate with Events Hospitality and Food & Beverage teams to create seamless brand experiences.

• Approve all event-related branding materials and communication assets.

• Evaluate and approve potential brand partnerships collaborations and sponsorship opportunities.

• Ensure all external associations align with the brands values and luxury positioning.

• Manage brand reputation across media influencers partners and public platforms.

• Track key brand performance indicators including awareness perception engagement and conversion.

• Ensure brand activities contribute to commercial outcomes such as membership growth customer retention bookings and revenue generation.

• Analyse market trends and customer insights to continuously refine brand strategy.

• Strong expertise in brand strategy positioning and identity management.

• Excellent understanding of luxury lifestyle and hospitality branding.

• Exceptional storytelling communication and content direction skills.

• Strong knowledge of digital marketing and social media trends.

• Ability to convert business objectives into impactful brand execution.

• Strong leadership team management and stakeholder engagement skills.

• High attention to detail with strong quality control standards.

• Cultural intelligence and understanding of Afrocentric luxury positioning.

• Strong creative judgement and ability to maintain premium brand standards.

• Bachelors Degree in Marketing Branding Communications Business Administration or a related discipline.

• Minimum of 57 years experience in brand management marketing or communications.

• Previous experience within hospitality luxury lifestyle premium consumer brands or private membership environments is highly preferred.

• Proven experience managing brand identity campaigns creative direction and integrated marketing initiatives.

• Improvement in brand consistency and adherence to brand guidelines.

• Growth in digital engagement reach and audience quality.

• Successful execution and alignment of event branding initiatives.

• Effectiveness of marketing campaigns measured through reach engagement and conversion.

• Contribution to membership growth customer acquisition bookings and revenue performance.

Interested and qualified candidates should send their updated CV to:

Please use Brand Manager Application as the subject of the email.