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Brand Manager, Ashluxury

Ashcorp Group

Job Location:

Lagos - Nigeria

Monthly Salary: Not provided by the employer

Experience Required: 4-5years

Posted: 1 October 2026 (Yesterday)

Application Deadline: 29 December 2026

Vacancies: 1 Vacancy

Job Summary

The Brand Manager will play a critical role in shaping elevating and commercialising the Ashluxury brand across all consumer touchpoints. This role combines strategic brand development impactful storytelling consumer insight and commercial thinking to strengthen brand equity drive market relevance and support revenue growth.

The Brand Manager will oversee day-to-day brand operations develop integrated marketing campaigns maintain brand consistency across channels and leverage consumer insights to influence marketing product and commercial decisions. The role requires a balance of creativity analytical thinking and strong cross-functional collaboration.

Key Responsibilities:

1. Brand Narrative & Identity Development

Develop and refine the brands storytelling strategy ensuring it aligns with the companys mission values and objectives.
Ensure the brand story is consistently expressed across digital retail wholesale PR and experiential touchpoints.
Continuously monitor industry trends cultural shifts and fashion movements to keep the narrative contemporary and compelling.

2. Brand Strategy & Market Positioning

Develop and execute brand strategies aligned with business objectives and growth targets.
Conduct regular consumer category and competitor analysis to inform brand positioning and differentiation.
Maintain and enhance brand tone voice visual identity and communication guidelines across all channels.
Support commercial objectives by aligning brand strategy with pricing product direction and market opportunities.

3. Content Strategy and Creation

Collaborate with creative content and social media teams to deliver engaging on-brand visual and written content.
Oversee the production of assets including campaigns look books video content editorial copy and social media storytelling.
Prepare creative briefs and ensure all creative output aligns with brand values messaging and commercial objectives.

4. 360 Campaign Development & Execution

Lead the planning execution and performance analysis of seasonal campaigns product launches and brand activations.
Ensure integrated messaging across PR digital retail influencer and experiential channels.
Track campaign performance against KPIs such as engagement web traffic sales uplift and brand awareness.
Optimize campaign strategies to increase reach improve consumer engagement and drive measurable commercial outcomes.

5. Customer Insights and Brand Positioning

Analyze customer behavior purchase patterns and sentiment to refine brand positioning and messaging.
Use data and insights to influence product development content themes and campaign direction.
Monitor competitive activities market shifts and fashion/luxury consumer trends to identify new opportunities.

6. Partnerships and Collaborations

Identify and nurture meaningful partnerships with influencers creatives media outlets and cultural collaborators.
Work closely with PR teams to ensure cohesive external communication and maximize brand visibility.
Evaluate partnership performance and ensure commercial and branding objectives are met.

7. Commercial & Performance Impact

Support revenue sell-through and gross margin targets through strong brand storytelling and campaign planning.
Collaborate with Sales Retail and E-commerce teams to ensure brand initiatives directly impact demand generation.
Contribute to assortment planning pricing considerations and product launch strategies using market and customer insights.
Track and report brand performance metrics including awareness engagement conversion influence and ROI.

8. Commercial & Performance Impact

Work closely with Product Design Sales Digital and Merchandising teams to ensure brand strategy informs product direction and commercial decisions.
Provide marketing toolkits campaign assets and brand guidance to internal teams and external partners.
Act as the brand custodian ensuring consistency across departments and customer touchpoints.

Requirements

Qualifications & Experience

Bachelors degree in Marketing Business Administration Communications or a related field.
Proven experience as a Brand Manager or Marketing Manager preferably within the Fashion industry and an understanding of industry trends.
Strong understanding of brand management principles and practices.
Excellent strategic thinking commercial acumen and analytical skills.
Outstanding communication organization and project management and abilities to meet deadlines in a fast-paced environment.
Proficiency in digital marketing and social media platforms.
Creative mindset with exceptional attention to detail and aesthetic sensibility.
Ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously.

Benefits

Why Join Us

At Ashcorp youll be part of a forward-thinking luxury group where customer experience data and storytelling drive growth.

We offer:

Competitive compensation and benefits perks such as Health Insurance GLA Leave Allowance 13th Month
Opportunities for professional growth and leadership development
A collaborative and creative working environment
The chance to help shape a growing skincare brand with global ambitions

Apply Now