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Area Sales Manager
Job Location:
Monthly Salary:
Posted:
27 September 2026 (15 hours ago)
Posted:
Application Deadline:
25 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
| Responsibility Area | Key Responsibilities | KPIs (Key Performance Indicators) | |
| Sales Planning | - Ensures monthly and daily planning of Area Sales Executives on territory coverage and products to be sold - Ensures beat plans in the cluster along with new merchant opening and sub-dealer appointment - Drives execution of Top Merchant Management and loyalty programmes through ASEs (Area Sales Executives) - Builds the business plan for the assigned cluster to grow top-line revenue | Sales revenue through distributors/stockists; growth in lines/SKUs (Stock Keeping Units) sold; growth in distributor count; growth in new outlets served; reduction in CSO (Customer Sales Officer) attrition | |
| Distributor Management & Review | - Oversees appointment of Super Stockist and Distributor for the cluster - Ensures appointment of new wholesale and retail traders through ASEs (Area Sales Executives) - Manages inventory levels held by distributors and retail outlets - Ensures ASEs adhere to beat plans product mix and daily sales targets with daily tracking to MIS (Management Information System)/Sales Manager | Distributor stock availability; adherence to beat plan; inventory turn | |
| Project & Trade Marketing | - Supports distributors in realising ROI (Return on Investment) and settling claims - Guides the ASE (Area Sales Executive) team to deliver desired results - Reports competitor activity and geography performance monthly - Ensures implementation of trade schemes and marketing plans in the assigned geography | Claims settlement TAT (Turnaround Time); scheme implementation compliance | |
| Processes & People Development | - Ensures ASEs (Area Sales Executives) attend daily gate meetings to align on priorities - Guides ASEs through joint field work to improve execution - Ensures adequate merchandising at key outlets and timely data reporting - Reviews ASE (Area Sales Executive) performance regularly ensures the right talent is hired and cascades sales training | JFV (Joint Field Visit) frequency; merchandising compliance; ASE (Area Sales Executive) productivity; team attrition % | |
| OPERATING NETWORK Key interactions which are essential to execute the role both internal and external | |||
| Direct Reportees | Within the Function | Outside the Function | External Interface |
| Area Sales Executives | MIS (Management Information System) Executive Regional Trade Marketing Manager Sales Capability Manager | HRBP (Human Resource Business Partner) Regional Finance Manager Regional Customer Service Manager | Stockists Wholesale/Retail Outlet Owners Distributor Sales Persons Local Trade Associations |
| Education Qualifications | - Bachelors degree from a recognized Nigerian university; postgraduate qualification in Marketing preferred - Candidates from top-tier institutions: 3-5 years FMCG (Fast-Moving Consumer Goods) experience; mid-tier: 6-10 years; other institutions: 10 years - Completion of NYSC (National Youth Service Corps) (National Youth Service Corps) - Valid drivers licence required | ||
| Experience | - Multi-organisation FMCG (Fast-Moving Consumer Goods) experience ideally across two to three organisations with a multi-product portfolio - Currently an Area Sales Manager or has held this role in a Current-Minus-One organisation with at least 3 years experience in the geography applied for | ||
| Functional Competencies | - Thorough understanding of the business - Strong planning ability - Process management - Analytical thinking - Data interpretation - Strong market working knowledge | Behavioural Competencies | - Negotiation prowess - Attention to detail - Business acumen - Drive for results - Coaching and mentoring |
Required Experience:
Manager
