VP, Marketing

At Halter were on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break No quad bikes no dogs no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. Its changing lives and transforming an industry. People join Halter to do meaningful work. By joining us youll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think out-work and out-care. Were committed to delivering real change in the world - this isnt easy and in truth we love that its hard.

Were backed to deliver on a mission that matters by Tier 1 investors including Founders Fund Bessemer Venture Partners BOND DCVC Blackbird Promus Ventures Rocket Labs Peter Beck and Icehouse ventures.

To find out more visit our LinkedIn & Instagram.

Halter is changing the face of pasture based farming and were looking for an exceptional marketing leader to join our team. We are more than a product - as our VP Marketing you would be leading the marketing of a farming revolution. You will be focused on growing our brand and audience ensuring everything we do resonates deeply with the global agricultural community.

Youll be leading a talented team marketing one of the most innovative award-winning technologies in agriculture. Your team will unlock expansion through building awareness and inspiration and through establishing a reliable growth engine balancing short-term growth with long-term strategic vision in a fast-paced environment. No two days will be the same as you switch from supporting the team on execution to working with the Executive on marketing goals and go to market strategy. You will be a champion for our customers and their cows making sure we create the platforms to showcase their stories.

The ideal candidate for this role has experience in global companies has led brand or marketing teams in the past is a critical thinker and is hungry to get stuck in. If you never shy away from a challenge are passionate about customers and ready to take Halters marketing to the next level - then you could thrive in this will be a fast paced and demanding role with exceptionally high rewards for the right person. Its an opportunity to lead marketing for an iconic New Zealand company helping more farmers around the world discover the farming revolution that is Halter. It is a hands-on exciting leadership role with the potential to change an entire industry. Sound like a bit of you

• Set the path for global marketing: We have a team of global and regional marketers who are exceptional at what they do. You will be managing each function within marketing ensuring a cohesive strategy from brand to performance to product marketing. This includes managing a team of 3 direct reports and a global marketing team of 17 people and growing. You will be running an efficient team who arent afraid to push boundaries be curious and create new paths to success. Lead a high-performing team and foster an exceptional culture.

• Lead the Marketing function to deliver global revenue growth: You arent just making things pretty. You are a commercially minded leader who views marketing as a core driver of company scale. Across all pillars of marketing you will use a data-led approach. From CAC and LTV to conversion attribution youll use insights to pivot quickly and double down on what works.

• Working with Performance Marketing to: Generate consistent lead volume high lead quality and conversion through high impact marketing campaigns. Implement marketing ROI attribution reporting across campaigns activities and channels. Leverage data from product and customers to inform a cohesive lead experience.

• Working with Brand and Content Marketing to: Scale global content that educates and engages our target creative velocity with continuous experimentation and iteration on creative assets. Implement regional marketing campaigns working closely with the sales team. Review and adapt strategies based on brand awareness studies and on the ground feedback.

• Working with Product Marketing to: Distill complex hardware and AI-driven software into clear compelling value propositions that speak the language of the farmer not the engineer. Be the catalyst for ongoing innovation using trend analysis and data: What is shifting in our market landscape what our future position might be What are the macro-trends that could influence our market Define customer segmentation and our ideal customer profile: go deeper on who our customers are the language and imagery that resonates with them why they pick Halter. This will be always on and evolving.

• Cross-functional leadership: Own and communicate the marketing strategy and execution. Advocate for marketing priorities across Halter. Collaborate exceptionally well on complex cross-functional priorities building trust and rapport with other teams and leaders. Drive the maturation of Halters marketing systems and processes including refining the Halter marketing tool on Marketing performance key metrics campaign ROI and market insights. Push Halters marketing beyond lead generation to more consistently consider the end to end customer journey.

• A Proven Leader: You have a track record of building and mentoring teams in high-growth environments.

• Commercially Obsessed: You understand how marketing levers impact the bottom line and work in lockstep with Sales and Product teams.

• Ag-Fluent (or a Fast Learner): You have a genuine respect for the agricultural community. You understand that flashy doesnt work; functional reliable and transformative does.

• A Problem Solver: You dont wait for a playbook. You see a bottleneckwhether its brand awareness or lead conversionand use critical thinking to engineer a solution.

• Thick-Skinned & High-Energy: You thrive in a fast-paced disruptor culture where the status quo is the enemy.

• Communicator and listener: You are an exceptional listener and communicator. You can communicate a compelling vision and strategy to your team and to the company.

• Ambition: Youre naturally ambitious and able to overcome obstacles. You thrive in high-performance environments.

• Delicious snacks and drinks are available for your daily flow.

• Healthy body healthy mind. Were partnered with Southern Cross Health Insurance to support your well-being.

• We offer 6 months of fully paid parental leave for primary caregivers 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.

• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.

• Our time to recharge is valued were offered wellness leave and unlimited paid annual leave.

• Importantly we offer an inclusive and attractive remuneration package made up of salary benefits and an employee stock ownership plan.

Theres a reason you visit your friends in person live with your family and dont do dinners over Zoom. Humans are wired for connection. We believe a world-class in-person office culture is the best way for high-performing teams.

Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth learning impact and building genuine long-lasting relationships. Strong relationships make it easier to disagree give feedback and do meaningful and aligned work. We dont like having heaps of rules or policies but this means having strong trusted relationships is critical.

Were officefirst not officeonly. This means working from the office everyday is our default setting but we flex when we need to. We have a high-trust culture so everyone is trusted to do whats best for Halter.

Our office vibe is something special its hard to describe until youre here but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth your learning and your impact is truly unlimited here and a big part of that comes from being together solving problems innovating building context and constantly learning from each other.

Halter is committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but dont necessarily tick every requirement on this job description please still get in touch and apply to Halter. Wed love to chat to see if youll be an epic fit!

If this opportunity sounds like you please apply below by sending through your cover letter explaining why youre excited about this role and working at Halter along with your CV and well be in touch!

Please also feel free to check out the careers page for more information on working at Halter and dont forget to follow us on LinkedIn & Instagram.

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful helping farmers improve their livelihoods spend more time with their families and build more sustainable operations.

• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse kind and driven people who push each other to do their best work. Youll be thrown into the deep end tackling complex challenges and building something tangible that solves real problems.

• Youll grow here. Autonomy mastery and learning define how we work. Youll have the freedom to work on interesting problems master new skills and continuously develop yourself both through your role and our $1000 personal growth fund.

• This isnt easy and we love that its hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast take bold bets and work hard to reshape an entire industry. As one team member put it: Joining Halter is a bit like strapping yourself to a rocket ship but its an epic journey to be a part of!

Required Experience:

Exec