Salesforce Marketing Cloud Developer NZ

Role: Salesforce Marketing Cloud Developer
Location: Auckland NZ
Experience: 7 years

Key Responsibilities:

1. Campaign Management: Build and execute email campaigns based on marketing briefs including audience segmentation and targeting.
2. Email Development: Design code and test responsive email templates using HTML/CSS within SFMC.
3. Audience Finalization: Utilize data extensions and segmentation strategies to ensure accurate audience targeting.
4. SFMC SQL Expertise: Write and optimize complex SQL queries for data segmentation and personalization.
5. Automation Builder: Develop and manage automated workflows for recurring campaigns and data processes.
6. Journey Builder: Create and maintain customer journeys to enhance engagement and lifecycle marketing.
7. SMS Campaigns: Implement and manage SMS messaging campaigns using SFMC Mobile Studio.
8. API Integrations: Work with SFMC APIs for data synchronization and integration with external systems.
9. Data Management: Ensure data hygiene compliance and proper use of subscriber data across campaigns.
10. Performance Optimization: Monitor campaign performance troubleshoot issues and recommend improvements.