Sales Development Representative

About Crimson Education
Crimson Education is the worlds leading college admissions consultancy with over 1490 Ivy League offers and 2410 to the US Top 15. Founded in Aotearoa we help ambitious students gain admission to the worlds top universities through expert-led guidance and proven data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their October 2024 our work was featured on the front page of the Wall Street Journal.

The role
Youll be the first point of contact for families exploring Crimson. That makes you their first impression of what working with us actually looks like. Families investing in their childs future expect a premium experience from the very first phone call. Your job is to deliver that. Youll work directly with the SDR Manager and alongside the Academic Advisors who run the Initial Consultations you book. The role rewards effort. If you do well here the path up is real and people who succeed in this seat dont tend to stay in it long.

What youll do

• Call and qualify inbound leads across our products

• Book Initial Consultations between qualified families and Academic Advisors

• Keep your Salesforce pipeline accurate and current so every AA walks into an IC fully briefed

• Follow up with event attendees thoughtfully and on time

• Help plan and run local events that build brand awareness in NZ

• Present at school talks careers expos and Crimson seminars when needed

• Provide fortnightly pipeline and performance updates to management

• Month 1: trained up confident on calls fluent in our products

• Month 3: consistently booking quality ICs Salesforce hygiene reliable families telling us their first call with Crimson was excellent

• Beyond that: showing the instincts that make the next step possible

What were looking for

Youre genuinely curious about people. When a parent starts talking about their child you lean in because you actually want to understand the family not because a training doc told you to ask about extracurriculars. Families can feel that on the phone within thirty seconds.

Youre intellectually honest. If you dont know an answer you say so. Youd rather defer and follow up than guess and get it wrong because you understand that one wrong answer on a call costs more trust than ten good calls can rebuild.

You take pride in process. You understand why every step exists. Salesforce stays current calendar invites are correct and emails feel like they were written for the actual person receiving them. You check your own work before moving on.

Youre self-directed when you learn. When you hit something unfamiliar you look it up check the training docs or ask a colleague. When you do come to your manager you come with context. Heres what I looked at. Heres where Im stuck. Thats a question anyone is happy to answer.

You reflect. You write things down and you think about your day at the end of it. When feedback comes in you take it seriously and the same issue doesnt show up again the following week.

Your internal communication is clear and short. Slack messages have context. Questions show youve already tried to answer them yourself.

Youre resilient. A rude parent or a string of voicemails doesnt ruin your afternoon. Youre also honest when youre struggling because hiding it tends to cost more than naming it.

Youre future-oriented. You see this role as a runway and you know the effort you put in compounds over time.

You believe in what Crimson does. Families can hear it on the call.

Nice to have not required

• Customer service customer success or client-facing experience

• Familiarity with Salesforce or another CRM

• Some understanding of US/UK university admissions

• Background in education professional services or another environment where professionalism matters

• Flexible working environment

• $1000 personal training budget per year

• Psychologist on staff

• Strong internal mobility. 33% of last years hires came from internal promotions or role changes

• Fireside chats and workshops with high-calibre speakers

• Radical Candour as a feedback culture

• A global business across 28 markets growing fast