Growth Engineer (Website)

At Halter were on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break No quad bikes no dogs no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. Its changing lives and transforming an industry. People join Halter to do meaningful work. By joining us youll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think out-work and out-care. Were committed to delivering real change in the world - this isnt easy and in truth we love that its hard.

Were backed to deliver on a mission that matters by Tier 1 investors including Founders Fund Bessemer Venture Partners BOND DCVC Blackbird Promus Ventures Rocket Labs Peter Beck and Icehouse ventures.

To find out more visit our LinkedIn & Instagram.

Every dollar the team spends on paid and organic ends up in one place: the website. This role builds the thing that converts it.

You own Halters website - as an the short term that means owning and building in Webflow: shipping landing pages components and experiments fast. But the bigger prize is the migration. Youll scope and lead Halters move off Webflow to a custom headless-CMS-backed site then own it as a codebase - fast flexible and built to scale across New Zealand Australia and the US.

You own the conversion rate that turns visits into leads. The channel owners drive traffic; you own what happens when it lands - page experience lead forms load speed and the technical and on-page SEO that keeps the site fast crawlable and ranking. And youre the build partner for ABM: when the Search SEO & ABM owner needs a personalised landing experience for a target account you build it to brief.

This is the highest-leverage lever on the team: a better-converting faster-shipping site multiplies the output of every other channel. You report to the Performance Marketing Lead and own the conversion rate and lead-quality numbers.

Youll do it with AI as a core tool. Page builds component generation copy and test analysis - we expect you to use AI to ship faster and sharpen every output. You know what an MCP server is and youve automated real work with tools like n8n.

We dont care where youve come from - front-end engineering growth engineering web dev or a designer-developer who ships production code. What matters is that you build fast and that youve moved a conversion rate and can prove it.

Youre a front-end engineer. Youre fluent in modern front-end - React/ TypeScript HTML/CSS - and component-driven build and youve worked with a headless CMS. You can own a website as a codebase not just a page builder.

You can run a migration. Youve moved a site - or a meaningful chunk of one - from a hosted platform to a custom build and you know how to do it without tanking SEO performance or the pipeline on the way.

Youre an experimenter. You form a hypothesis run a clean test read the result honestly and ship the winner. You build knowledge not opinions.

You care about the whole journey. You dont stop at the form submit - you track results through the funnel and follow up with the wider team to fix problems wherever they surface even when theyre further down the funnel than your page.

Building and shipping a new landing page - in Webflow today in your own components tomorrow - and getting it live in hours not weeks.

Scoping the headless migration: choosing the stack and CMS mapping the URL and SEO plan and sequencing the move so nothing breaks.

Designing and shipping an A/B test on a key landing page then reading the result and rolling out the winner.

Rebuilding a lead form to cut friction and improve quality then handing a clean lead off to the right downstream flow.

Working with the Paid Social owner to fix a landing page thats dragging down an otherwise strong campaign and with the Search owner on technical SEO and page speed.

Building a personalised landing experience for a target enterprise account to an ABM brief.

Own the conversion rate. Youre accountable for turning traffic into leads and you treat the sites conversion rate and lead quality as your number.

Build fast and for real. You ship production-quality pages and components - in Webflow now in a custom headless stack next - and you can own the migration end-to-end.

Test your way to the answer. You run disciplined experiments kill what doesnt work and ship what does. You dont operate on opinions - you build knowledge.

Are AI-native. You know what an MCP server is youve built things with tools like n8n and AI is already core to how you work.

• Youve owned website conversion or growth engineering in a high-growth SaaS hardware or ag-tech business.

• Youve built in Webflow beyond content - whole pages custom components and interactions - and know where it stops scaling.

• Youve led or shipped a migration to a headless CMS (Contentful Sanity Storyblok or similar) on a modern framework.

• Youve run a structured experimentation program with a real testing cadence.

• Youre strong on technical SEO Core Web Vitals and page performance.

• Delicious snacks and drinks are available for your daily flow.

• Healthy body healthy mind. Were partnered with Southern Cross Health Insurance to support your well-being.

• We offer 6 months of fully paid parental leave for primary caregivers 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.

• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.

• Our time to recharge is valued were offered wellness leave and unlimited paid annual leave.

• Importantly we offer an inclusive and attractive remuneration package made up of salary benefits and an employee stock ownership plan.

Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth learning impact and relationships. Strong relationships make it easier to disagree give feedback and do meaningful work together.

Were office first not office only. Working from the office is our default but we flex when needed. We have a high-trust culture where everyone is trusted to do whats best for Halter.

Our office vibe is special the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here coming from solving problems innovating and constantly learning from each other.

Halter is committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but dont necessarily tick every requirement on this job description please still get in touch and apply to Halter. Wed love to chat to see if youll be an epic fit!

If this opportunity sounds like you please apply below by sending through your cover letter explaining why youre excited about this role and working at Halter along with your CV and well be in touch!

Please also feel free to check out the careers page for more information on working at Halter and dont forget to follow us on LinkedIn & Instagram.

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful helping farmers improve their livelihoods spend more time with their families and build more sustainable operations.

• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse kind and driven people who push each other to do their best work. Youll be thrown into the deep end tackling complex challenges and building something tangible that solves real problems.

• Youll grow here. Autonomy mastery and learning define how we work. Youll have the freedom to work on interesting problems master new skills and continuously develop yourself both through your role and our $1000 personal growth fund.

• This isnt easy and we love that its hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast take bold bets and work hard to reshape an entire industry. As one team member put it: Joining Halter is a bit like strapping yourself to a rocket ship but its an epic journey to be a part of!

Required Experience:

IC