Digital Performance Manager (Paid Social)

At Halter were on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break No quad bikes no dogs no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. Its changing lives and transforming an industry. People join Halter to do meaningful work. By joining us youll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think out-work and out-care. Were committed to delivering real change in the world - this isnt easy and in truth we love that its hard.

Were backed to deliver on a mission that matters by Tier 1 investors including Founders Fund Bessemer Venture Partners BOND DCVC Blackbird Promus Ventures Rocket Labs Peter Beck and Icehouse ventures.

To find out more visit our LinkedIn & Instagram.

Most farmers whod love Halter have never heard of it. This role exists to change that - at scale.

You own Halters paid social globally. This is the broad-reach demand seat: your job is to put the right creative in front of the right farmers generate qualified leads at an efficient cost and keep scaling what works. You own the Meta ad account end-to-end and youll lead our expansion into emerging paid social channels - TikTok paid YouTube and programmatic platforms like StackAdapt as they become relevant.

You dont just buy media. You drive the creative testing roadmap working with the Brand and Regional teams to get static and video that actually converts and you know that on social the creative is the targeting. Youll live in the differences between dairy and beef North and South Island the Great Plains and the West - because what works for one segment falls flat for another.

You report to the Performance Marketing Lead and own your channels contribution to the teams lead and pipeline targets.

Youll do it with AI as a core tool. Creative analysis audience research reporting and rapid iteration - we expect you to use AI to test more learn faster and sharpen every output.

We dont care where youve come from. What matters is that youve run paid social against a real lead or revenue target and made it work - not just managed spend.

Youre a creative-first media buyer. You understand that on Meta the winning lever is the creative and you can brief test and read creative performance better than most.

You can build and manage an audience and creative strategy that flexes across markets and customer types and you know when a regional difference is signal versus noise.

Youre fluent in CPL CAC and the full path from impression to qualified lead and you can defend your cost per outcome and your budget within a broader allocation.

Reviewing ad-level performance across NZ AU and US Meta campaigns - cutting the losers scaling the winners.

Briefing the Brand team on the next round of video tests grounded in what the data says is resonating for different types of farmers across different markets.

Standing up a test campaign on a new channel - TikTok or YouTube - to see whether it can deliver leads at a cost that works.

Digging into a region where CPL has crept up diagnosing whether its creative fatigue audience saturation or a landing-page problem - and partnering with the CRO owner on the fix.

Reconciling your lead numbers with the Performance Marketing Lead and making the case for more budget where the returns are strongest.

Pulling together a creative performance readout that tells the team whats working whats tired and what to make next.

Own a channel and its number. Youre accountable for paid socials leads and cost efficiency across three markets and you treat that target as yours.

Live and breathe creative. You know that great paid social is won and lost on the creative and you can brief test and learn faster than the competition.

Test relentlessly. Youre always running the next experiment and you kill what doesnt work without sentiment.

Read the full funnel. You dont stop at the click - you care about lead quality and you work with the website owner and RevOps to understand both.

See AI as a core work tool. Youve already built it into how you operate and youre faster because of it.

• Youve scaled paid social in a high-growth SaaS hardware or ag-tech business.

• Youve run paid social across multiple markets and understand how creative and messaging need to flex by region.

• Youve launched and scaled a new paid social channel from zero.

• Youve worked closely with creative teams to build a high-velocity testing engine.

• Delicious snacks and drinks are available for your daily flow.

• Healthy body healthy mind. Were partnered with Southern Cross Health Insurance to support your well-being.

• We offer 6 months of fully paid parental leave for primary caregivers 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.

• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.

• Our time to recharge is valued were offered wellness leave and unlimited paid annual leave.

• Importantly we offer an inclusive and attractive remuneration package made up of salary benefits and an employee stock ownership plan.

Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth learning impact and relationships. Strong relationships make it easier to disagree give feedback and do meaningful work together.

Were office first not office only. Working from the office is our default but we flex when needed. We have a high-trust culture where everyone is trusted to do whats best for Halter.

Our office vibe is special the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here coming from solving problems innovating and constantly learning from each other.

Halter is committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but dont necessarily tick every requirement on this job description please still get in touch and apply to Halter. Wed love to chat to see if youll be an epic fit!

If this opportunity sounds like you please apply below by sending through your cover letter explaining why youre excited about this role and working at Halter along with your CV and well be in touch!

Please also feel free to check out the careers page for more information on working at Halter and dont forget to follow us on LinkedIn & Instagram.

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful helping farmers improve their livelihoods spend more time with their families and build more sustainable operations.

• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse kind and driven people who push each other to do their best work. Youll be thrown into the deep end tackling complex challenges and building something tangible that solves real problems.

• Youll grow here. Autonomy mastery and learning define how we work. Youll have the freedom to work on interesting problems master new skills and continuously develop yourself both through your role and our $1000 personal growth fund.

• This isnt easy and we love that its hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast take bold bets and work hard to reshape an entire industry. As one team member put it: Joining Halter is a bit like strapping yourself to a rocket ship but its an epic journey to be a part of!

Required Experience:

Manager