Vacancies MarCom & Activation Professional lead

About AkzoNobel

Since 1792 weve been supplying the innovative paints and coatings that help to color peoples lives and protect what matters most. Our world class portfolio of brands including Dulux International Sikkens and Interpon is trusted by customers around the globe. Were active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. Its what youd expect from a pioneering and long-established paints company thats dedicated to providing sustainable solutions and preserving the best of what we have today while creating an even better tomorrow. Lets paint the future together.

For more information please visit

2024 Akzo Nobel N.V. All rights reserved.

EMEA Marcom & Activation Professional Lead
Location: Amsterdam Netherlands - Hybrid

Were looking for an EMEA Marcom & Activation Professional Lead to help shape the future of marketing across AkzoNobel Decorative Paints in this exciting role youll drive the development of impactful communications activation strategies and customer experiences while leveraging the latest AI-powered technologies to deliver smarter faster and more effective marketing solutions.

At AkzoNobel were proud of our heritage and our purpose of Painting a Colourful Future Together. Youll join a forward-thinking marketing team where innovation creativity and data-driven decision-making come together to strengthen our brands accelerate growth and enhance customer engagement across the region.

What youll do:
Lead the where to play how to win strategy for the professional audience brands across EMEA markets supporting market in exection.
Lead the development and deployment of communication assets and activation toolkits that support the EMEA marketing roadmap.
Support the creation and production of master assets and large-scale campaign toolkits for use across multiple markets.
Ensure all content aligns with brand guidelines tone of voice and sustainability communication principles.
Drive the implementation and optimisation of AI-powered tools for content creation adaptation and workflow efficiency.
Develop best practices templates and governance frameworks for AI-enabled marketing activities.
Shape and enhance the customer experience by optimising key decision journeys across online and offline touchpoints.
Develop services and tools that improve engagement with professional painters specifiers and end users.
Lead the media and activation strategy including marketing precision.
Support media excellence across EMEA by defining channel guidelines scaling best practices and improving activation effectiveness.
Build strategic activation partnerships and collaborate with agencies markets and cross-functional teams to maximise campaign impact.
Analyse content media and activation performance using insights to drive continuous improvement and innovation.

What you bring:
Degree-level qualification (or equivalent) in Marketing Business Engineering Chemistry or a related discipline.
Proven experience in brand communications content creation activation media or digital marketing within a regional or multi-market environment.
Strong understanding of audience targeting segmentation and performance optimisation through data-driven marketing.
Experience managing content production and campaign delivery from concept through to execution.
Knowledge of AI-powered marketing tools workflow automation digital asset management systems or content management platforms.
Excellent project management and organisational skills with the ability to manage multiple priorities simultaneously.
Strong analytical capabilities and confidence using performance data to guide decision-making.
Exceptional stakeholder management and collaboration skills across diverse teams and markets.
Strong written and verbal communication skills.

Who you are:
A creative and commercially minded marketer who embraces media communication and innovation.
Passionate about improving customer experiences and delivering impactful communications.
Curious proactive and eager to explore new ways of working.
A collaborative team player who thrives in a fast-paced international environment.
Detail-oriented and committed to delivering high-quality outcomes.
Results-driven with a continuous improvement mindset and a focus on delivering measurable impact.

Ready to help shape the future of marketing across EMEA
Apply now and play a key role in driving communication excellence customer engagement and marketing innovation at AkzoNobel.

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At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when our organization all qualified applicants receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age or disability.

Requisition ID:54568