Tech Lead – GenAI

At Rituals we are at an exciting moment in our AI journey. As Tech Lead GenAI Delivery you will help turn the potential of generative AI into products people can use every day across our business. Based in our Central Head Office in Amsterdam you will take ownership of the delivery of high-impact GenAI applications including our customGPT ecosystem internal knowledge assistants and domain-specific use cases.  

This role sits at the intersection of strategy and execution where you translate ideas into production-grade software that is scalable secure and valuable in practice. You will work closely with Product Owners business sponsors AI Engineers Data Science teams Staff Engineers and our wider AI Network across Legal Security and Principal Architecture. With a strong hands-on approach you will help shape the way we design build and improve GenAI products across Rituals.  

Your focus is on delivery: creating solutions that work well are used widely and continue to improve over doing so you will also help strengthen our engineering standards mentoring culture and responsible AI practices as we grow. 

In this role you will: 

• Lead the technical design build and continuous improvement of GenAI products including the customGPT ecosystem and internal knowledge assistants. 

• Define and evolve the reference architecture for scalable secure and cost-effective GenAI solutions including RAG and semantic search systems. 

• Drive technical decisions on knowledge bases ingestion strategies chunking vector databases orchestration frameworks and context management. 

• Establish and scale strong LLMOps practices including standards for quality prompt engineering documentation monitoring evaluation and automated testing. 

• Mentor AI Engineers and guide external engineering partners to ensure alignment on architecture delivery quality and engineering standards. 

• Partner closely with Product Owners business sponsors and cross-functional stakeholders to manage priorities communicate risks and implement responsible AI guardrails. 

Qualifications :

In this role we are looking for a hands-on technical leader who combines deep GenAI expertise with a strong delivery mindset. You know how to build from the ground up and bring structure to a fast-moving field without losing sight of what creates value for users. You are comfortable moving between whiteboard sessions architecture decisions hands-on engineering and mentoring others. You communicate clearly with both technical and business stakeholders and know how to influence across teams. Most of all you bring curiosity pragmatism and care to the way you build products and work with others. 

To be successful in this role you: 

• Bring 8 years of experience in software engineering and AI/ML with proven experience architecting and building NLP or LLM-driven systems from the ground up.  

• Have strong hands-on experience with GenAI and LLMOps including RAG pipelines vector stores prompt registries evaluation loops monitoring deployment and knowledge engineering for unstructured data.  

• Have expertise in Python API design orchestration frameworks such as LangChain Semantic Kernel or LlamaIndex and at least one major cloud platform with managed AI services such as Vertex AI Azure OpenAI or AWS Bedrock.  

• Bring hands-on experience with fine-tuning techniques such as PEFT and LoRA and understand embeddings semantic search agentic workflows and tool calling.  

• Demonstrate influential leadership stakeholder management and mentoring skills with the ability to balance legacy realities with future-focused technical solutions. 

Additional Information :

At Rituals we are committed to care for everyone and strive to create a diverse workplace where all employees belong and have equal opportunities to succeed. Read more about our commitment here  and Working Conditions 

At Rituals we believe in the power of connection: with ourselves each other and the world around us. That is why we work 80% from the office (typically four days per week) and 20% from home. Together we bring our brand philosophy to life by transforming everyday routines into meaningful moments. 

Our Benefits 

Working at Rituals means being part of a fast-growing international environment while staying grounded in what matters: people wellbeing and meaningful work.  

• Competitive salary package  
• Bonus opportunity  
• Pension plan 
• Travel allowance  
• Learning and development opportunities (training internal growth mentorship) 
• Employee discount on Rituals products 
• Wellbeing support initiatives 

The Next Steps 

Our process is designed to be thorough and transparent so we can both make a confident choice. 

1. Our recruiter will contact you within 10 working days
2. Intro call with the recruiter to discuss your application and mutual fit
3. An interview with the business to learn more about the role and assess your experience
4. A second interview including a business case
5. An online assessment (cognitive ability plus personality questionnaire) 
6. If the outcome is positive youll receive an offer to join our team

Remote Work :

No

Employment Type :

Full-time