Senior Social Specialist

Basic-Fit is a fast-growing international brand with a clear mission: making fitness accessible and a habit people love. We operate across 6 European markets and are building a brand that is present in peoples everyday lives - not just when they think about going to the gym.

Social is not a support channel for us. It is a core driver of mental availability distinctiveness and long-term brand growth.

This Is What Your Role Looks Like

We are looking for a Senior Social Specialist at our International HQ in Hoofddorp. This is not solely a coordination role and not a pure content role. You will own how social contributes to brand growth across markets: setting direction defining standards and raising the level of both thinking and execution.

You work closely with local teams across our countries our international team in Hoofddorp our creator marketeer and creative agencies: challenging them sharpening thinking and improving output.

Your Responsibilities

• Define and continuously sharpen the role of social within ourmarketing strategy

• Translate brand strategy intoclear usable frameworks(formats structures playbooks)

• Judge content rigorously onbrand impact and performance - not just engagement

• Build learning loopsthat systematically improve creative output

• Identify what works scale it across markets and cut what doesnt

• Challenge agencies on bothcreative quality and media effectiveness

• Connect social with Brand Performance PR and CRM to avoid fragmentation

• Define KPIs that reflectreal impact (reach memory linkage)- not vanity metrics

Who Are You

Youre not just experienced in social you have aclear point of view on how it drives growth.

Additionally were looking for someone who has:

• 5 years of experience in social brand or digital strategy (brand or agency side)

• Strong understanding ofpaid social and platform mechanics

• Ability to distinguish betweenshort-term performance and long-term brand effects

• A data-driven mindset

• Comfortable working withAI tools to improve speed quality and scalability

• Excellent communication skills in English

• Experience in working across markets is a plus

And youre someone who:

• Has strongconvictions but knows how to back them up

• Thinks insystems and patterns not isolated one-offs

• Is as comfortable in a performance dashboard as in a creative review
• Knows how to balance speed scale and quality

The Challenge

Social media is often treated as an engagement channel. We see it differently - as a brand-building system that drives reach builds memory and compounds over time. Our challenge is to turn social into a consistent scalable brand-building system - one that drives reach builds memory and compounds over time. Not everything that performs builds the brand. Not everything that engages creates memory. Were looking for someone who understands that difference.

AI plays an increasing role in how we create analyse and learn. We see it as a force multiplier helping us move faster and smarter while keeping the creative quality that builds brands over time.

What We Offer You

At Basic-Fit its not just about work its about your growth. As a Senior Social Specialist youll have the freedom to make an impact and develop yourself in a dynamic environment. This is your chance to shape how one of Europes fastest-growing fitness brands shows up - every day across millions of people in multiple markets.

What you can expect from us:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
• Career Growth: Plenty of opportunities for professional and personal development.
• Work Culture: An informal international and down-to-earth environment. We value working together so we work 4 days in the office 1 day from home.
• Innovation: Your ideas contribute to strategic projects.
• Salary: A monthly gross salary between 4.300 and 5.600 based on 40 hours depending on your experience and background.
• Perks & Benefits: Travel allowance bike plan health insurance discounts remote work allowance and a pension plan (52% contribution by Basic-Fit).
• Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europes leader in the value-for-money fitness market with more than 4.7 million members across 1650 clubs in 6 countries. We are continuously growing and improving. If youre looking for a place where you can make an impact while having fun at work youve come to the right place!

Youll be part of a young dynamic marketing team that moves fast. As a team we regularly take part in sporting events for good causes like the Johan Cruyff Run and the Alpe dHuZes Indoor ride.

What Makes Us Unique

• Work with Impact: What you do makes a difference. We dont just work for our members partners and teamswe work with them.
• Collaboration: Everyone works together to achieve goals and celebrate success.
• Diversity & Inclusion: We welcome everyone into our workplace.

Apply Now!
Ready for your next adventure Click the Apply button and well get in touch with you as soon as possible.

Questions Feel free to contact Kerensa at

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