Senior Product Owner Social Connection & Loyalty

Our Team

We believe travel can create citizens of the world. We spark moments of connection and transformation giving people the freedom to explore openly and shape their own story.

With colleagues from more than 50 countries our diversity sparks curiosity insight and a culture of openness essential to understanding our travellers and one another.

We work in a flexible hybrid model from our Utrecht HQ and our homes across the Netherlands.

Just as travel is about discovery were looking for people who want to go one stop further joining a journey that inspires personal transformation through train travel.

Were on the search for

At Interrail we help people experience Europe by train. We are looking for a PO to make that experience more connected rewarding and transformative. You will lead the strategy and roadmap for products that bring travellers together recognise their journeys and give them more reasons to return to Interrail and make them feel a sense of belonging.

From social connection community to loyalty referrals and gamification you will create experiences that turn a great trip into a lasting relationship with our brand. Some of these experiences will also support informal learning intercultural exchange and personal development through travel.

You will work closely withDesign Engineering Data Lifecycle MarketingCustomerExperienceand Commercial teams to build products that customers genuinely valueand that strengthen engagement retention advocacy and lifetime value.

The role exists to solve one fundamental challenge: how do we create meaningful reasons for travellers to remain engaged with Interrail between journeys and return not only to travel again but to participate contribute and advocate for the brand

What youll be doing

• Define and deliver the product vision strategy and roadmap for community loyalty referrals and gamification.

• Own the digital loyalty experience and economics.

• Design products that enable meaningful interactions and real-world connections betweentravellers whilemaintaininga saferespectfuland inclusive environment.

• Develop product experiences that encourage cultural exchangecuriosityand informal learning through social interaction.

• Work with Institutional Initiatives to translate relevantprogrammeobjectivesinto engagingtravellerexperiences where these align with the broader Social Connection & Loyalty product strategy.

• Build experiences that helptravellersconnect share contribute and discover useful travel content.

• Create loyalty recognition and referral journeys that encourage advocacy and repeat travel.

• Work with Design CX and Engineering to deliver simple scalable web and mobile experiences.

• Partner with Lifecycle Marketing to connect campaigns with relevant in-product journeys.

• Use customer insightbehaviouraldata AI and experimentation (A/B testing) toidentifyopportunities andpersonaliseexperiences.

• Work with Customer Support and relevant partners to ensure community experiences are safe trustworthy and useful.

• Define and track success metrics acrossTravellerParticipation Rate engagement retention repeat purchase referrals loyalty participation and customer lifetime value.

What were looking for

Its already a possible match when you share the same mindset as us being forward-thinking results-driven caring and embracing diversity.

In terms of your experience and skills:

• 8 years of product management experience with experience building and scaling B2C digital products across web and mobile.

• A track recordof building products that improve engagement retention loyalty community participation or growth.

• Demonstrated experience building social community-drivenor interaction-led digital products with a strong understanding of how to create meaningful interactions between users.

• Experience owning a product area from strategy and discovery through delivery scaling andoptimization.

• Experiencedesigning fortrust safetyinclusionand healthy community participation particularly where digital experiencesfacilitateinteraction between people who do not already know one another.

• Strong qualitative user research andbehavioralinsight skills with the ability to understand why people connectparticipateand contribute not only what they click or use.

• Strong product judgment and the ability to turn customer insight into simple valuable experiences.

• Confidence using data experimentation and product metrics to make decisions and measure incremental impact.

• Experience working closely with Design Engineering Data Marketing and other business stakeholders.

• A thoughtful approach to customer trust privacy safety and responsible engagement design.

• Comfort working in a fast-moving international environment.

Nice to have:

• Experience translating institutional educational or social-impact objectives into compelling consumer-facing digital experiences.

• An interest in travel rail and the ways people discover and share experiences.

• Experience with user-generated content personalisation CRM platforms or notification systems.

Our offer

• We offer a flexible hybrid model that combines remote work with in-office days each week enhancing teamwork and connection.

• A complimentary NS train card to travel across the Netherlands for work and leisure.

• An annual free Interrail/Eurail travel pass for you and a companion so you can explore Europe and share the same experiences as our customers.

• Unlimited access to OpenUp for lifestyle & well-being recommendations.

• Support for your well-being through a personal allowance of 1500.

• We provide a training allowance of 4000 to support learning opportunities relevant to your role.

• Variable annual bonus (target 4%) based on company and individual performance.

• An annual team trip across Europe to experience our product first-hand.

• 20 working days per year from abroad.

• An annual leave package of 28 days plus study days volunteer days and a culture day.

• Salary Scale: 61 Monthly gross salary (excluding 8% allowance): 7000 - 8000 (full-time) based on experience.

Curious to apply

Apply directly via our website ( ask you to share your resume in English (our business language) and tell us why youre interested in Eurail and this particular role. It doesnt hurt to be creative; we enjoy seeing your personality shine through.

If we think you might be a good candidate the next step is a relatively informal interview. For you this is a chance to understand if Eurail is your ideal workplace and for us it tells us more about the value you would bring.

To support fair and unbiased hiring we use a blind recruitment process in the early stages. Personal details such as your name date of birth photo contact information social media links gender and nationality are hidden allowing us to focus on your skills experience and potential.

In the meantime

If youre curious why not check us out on LinkedIn and get a sense of our culture and values

Got questions Our People & Culture team would be happy to help just drop us a note at . We dont use LinkedIn for messages so this is the best way to reach us!

While youre hereexplore our travel passes and get inspired for your next journey at done!

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