Senior Expert, Global Marketing Business Operations & PMO
Diemen - Netherlands
Job Summary
Senior Expert Global Marketing Business Operations & PMO
Location: Remote / Hybrid Central European Time Zone (CET). Working Conditions: This is a hybrid or remote role requiring full availability and alignment during Central European Time (CET) business hours to support our global matrix network. Eligible candidates should be based within easy traveling distance of a major European hub (such as Amsterdam) for periodic alignment sessions.
Role Summary
We are hiring a Senior Expert Global Marketing Business Operations & PMO to act as the lead architect of our newly established Engine Room. This strategic leadership role is dedicated to transforming Randstads global marketing operations from a traditional local-first framework into a scalable performance-obsessed and AI-first automated workflow model across 39 international markets.
Important Note on Role Differentiation: This is an operational architecture governance and transformation role Your primary mandate is structuring workflows driving AI-first business processes and managing global-local program synchronization.
What You Will Achieve (Key Responsibilities)
Lead the AI & Automation Transformation: Drive the evolution of business planning and PMO functions by aggressively integrating agentic AI into core workflows reducing administrative overhead and shifting manual processes to automated systems.
Orchestrate the Rhythm of Business (RoB): Facilitate and govern quarterly and annual planning cycles to ensure complete alignment between global shared services (campaigns performance marketing content) and local market objectives.
Direct Strategic PMO Governance: Provide absolute oversight structure and accountability for the centralized global marketing project portfolio and service catalog eliminating process drift across complex initiatives like the Global Content Studio.
Implement Business Operations Rigor: Govern the annual resource allocation and headcount models baking expected AI-driven productivity gains directly into the financial plans.
Formalize The Randstad Way of Marketing: Establish and scale Standard Operating Procedures (SOPs) for clear global-local operational handshakes and service delivery.
Champion Change Management: Design and execute functional adoption programs that steer a cross-functional marketing culture of over 500 marketers toward a highly accountable revenue-contributing ecosystem.
What You Need to Succeed (Requirements & Capabilities)
Proven Global Experience: 10 years of professional experience managing Business Operations Program Management or Strategic Management within a fast-paced global matrix environment.
Transformation Track Record: Demonstrated capability in guiding large-scale operational changes migrating businesses from fragmented local operations to globally scaled frameworks.
Educational & Professional Credentials: A Bachelors degree in a related field is required; an MBA or advanced degree in Business Administration is highly preferred. Certifications in Project/Program Management (Agile LEAN) and Change Management are a significant advantage.
Leading Without Authority: Expert-level capability to move fluidly between complex stakeholder landscapes (from local Marketing Directors to the Chief Growth Officer) turning complexity into clarity and driving consensus without formal reporting lines.
AI Enthusiasm & Digital Mindset: A sharp demonstrable curiosity regarding how emerging and agentic AI tools can elevate high-value marketing work and deliver tangible cost savings.
Financial & Analytical Acumen: Strong capability to manage multi-million-dollar project portfolio finances formulate ROI hypotheses and track business cases against verifiable commercial revenue.
Key Relationships You Will Manage
Upward: Partner directly with the Chief Growth Officer and the Global Marketing Leadership Team (GMLT) to provide scenario modeling and strategic planning insights.
Outward: Harmonize the operational interfaces between Global Centers of Excellence (CoEs) the Marketing Global Capability Center (GCC) and local teamsincluding our specialized businesses like Randstad Digital and Randstad Enterprise.
Cross-Functional: Serve as the central integrator collaborating with global HR IT and Finance teams to align roadmaps.
What We Offer You
At Randstad we put people at the heart of everything we do. We support your individual performance and career evolution with an equitable transparent rewards package:
Competitive salary paired with an attractive performance bonus scheme.
An additional flexible benefit budget alongside a generous home office setup budget and net internet allowance.
Options for sabbatical leave purchasing extra holidays or joining our employee Share Purchase Plan.
Paid volunteering leave to actively give back to your local community.
A dedicated focus on work-life balance through flexible intentional hybrid working frameworks.
Ready to Apply
The recruitment procedure consists of an initial screening a minimum of two rounds of interviews an online assessment and a formal job offer conversation.
If you are prepared to build our marketing Engine Room from scratch please submit your application through our portal. For direct inquiries please Contact: Reach out to our Recruitment Business Partner for the full job spec and a confidential discussion.
Required Experience:
Senior IC
About Company
a company with heart & soul. We are a global leader in the HR services industry and specialized in solutions in the field of flexible work and HR services. By combining our passion for people with the power of today’s intelligent machines, we support people and organizations to realiz ... View more