Senior Brand & Communications Manager-

The Role

As Senior Brand & Communications Manager you own the translation from brand direction to integrated campaigns creative output and consistent execution. You bring focus to the commercial calendar and ensure that our website paid creative CRM social creators and launches tell one coherent premium story globally.

This is a senior hands-on role. You remain close to the work: writing and sharpening briefs directing creative execution coordinating shoots managing creator relationships and ensuring better work actually goes live.

Where the Role Sits

You report directly to the Managing Director / CEO working in a close relationship with the founders and equity partners as well as collaborating directly with Growth & Data CRM Ecommerce Retail Product and creative freelancers.

Clarified Ownership: You own brand strategy visual quality storytelling and creative execution. Specialist channel owners remain fully accountable for media buying performance optimization (CRO/ad-testing) channel funnels data and technical operations.

Qualifications :

What You Will Own

• Integrated Campaign & Launch Calendar: Create and drive one global commercial calendar across markets and channels. Lead launches and brand moments from brief to live rollout connecting product readiness content PR CRM paid and social in one clear critical path.
• Brand Consistency & Quality Guardrails: Translate our refreshed brand direction into practical guidelines and decisive choices. Protect tone of voice visual standards claims and premium positioning across all primary customer touchpoints.
• Creative Direction & Production: Turn commercial and customer insights into sharp briefs. Direct internal and external creatives manage freelancers and production partners and raise the quality and speed of photo video and copy production.
• Social Content & Ambassador Engine: Build a repeatable social and content rhythm. Develop a pipeline of brand ambassadors creators and brand-led UGC (outreach briefs usage rights) collaborating with Growth on direct-response performance creative.
• Channel Orchestration: Ensure the brand narrative works seamlessly across website paid media CRM social and retail.
• Measurement & Learning: Review creative learnings and customer insights alongside Growth & Data translating results directly into the next brief or test.

What This Role Is Not

• Not a pure strategy or presentation role: Visible high-quality output is our metric of progress.
• Not a performance marketing or media-buying role: You provide the brand narrative and creative assets; Growth specialists own ROAS targeting and funnel optimization.
• Not a distant management layer: You stay close to briefs assets deadlines and live execution.
• Not perfection at any cost: You know when work is strong enough to launch learn and iterate in market.

What You Bring

• 7 years of relevant experience in brand management marketing communications or brand activation for an international consumer brand (DTC ecommerce beauty or lifestyle preferred).
• International track record & US ambition: Proven experience in scaling or launching consumer brands internationally (hands-on experience with the US market expansion is a strong advantage).
• Portfolio of execution: Demonstrable experience in leading integrated campaigns launches content programs or brand rollouts that you personally brought to market.
• Creative & Strategic balance: Strong strategic judgment combined with a genuine willingness to write brief organize and produce.
• Deep digital feeling: Excellent instinct for brand copy visual quality and cultural relevance across digital channels.
• Pragmatic collaborator: Clear decision-maker comfortable challenging leadership founders and specialists constructively with a strong focus on collective momentum.
• Fluent English (native or near-native level). Dutch is not required; an international mindset is essential.

How Success Will Be Measured

• A clear actively used global campaign calendar with realistic owners and deadlines.
• More consistent recognizable and elevated brand expression across all priority touchpoints.
• A visible increase in the quality relevance and delivery speed of live content and creative assets.
• A functioning social content and ambassador rhythm with repeatable formats.
• Seamless collaboration between Brand Growth CRM Ecommerce and Retail.

Additional Information :

What We Offer

• Competitive compensation: Base salary indication of 5.500 7.000 gross per month (based on a 40-hour workweek and excluding 8% holiday allowance) aligned with your level of experience and proven track record.
• Profit-sharing scheme: Participation in nuuds company profit-sharing plan aligning your personal success directly with our overall commercial performance.
• Impact & leadership proximity: A central role with direct visible impact on an international consumer scaleup working closely with the founders equity partners and executive leadership.
• Entrepreneurial team: A small highly motivated and international team based in Amsterdam.
• Contract: Full-time position.

Remote Work :

No

Employment Type :

Full-time