Paid Media Specialist – BYD & DENZA Benelux
Job Location:
Hoofddorp - Netherlands
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
About BYD & DENZA Benelux
BYD & DENZA Benelux is the National Sales Company (NSC) responsible for the Benelux region (Belgium Netherlands and Luxembourg) and is part of BYD Europe and BYD Company Ltd. a China-based global leader in new energy vehicles. The company represents two automotive brands:
BYD a global leader in New Energy Vehicles (NEVs) offering a wide range of electric passenger cars buses and light commercial vehicles.
DENZA the premium automotive brand of BYD delivering high-end electric mobility solutions focused on luxury innovation and elegant design.
While operating across the Benelux region this role has a strong focus on the BeLux markets (Belgium and Luxembourg) supporting the continued growth and localization of both brands in these key markets.
Role Summary
The Paid Media Specialist is responsible for the planning execution optimization and reporting of integrated paid media campaigns for both BYD and DENZA across the Benelux region with a strong focus on BeLux.
This role plays a key part in driving brand awareness website traffic and qualified lead generation through a full-funnel media approach including digital channels (Google Meta TikTok LinkedIn etc.) as well as offline channels such as TV radio and out-of-home (OOH).
The ideal candidate combines strong hands-on digital media execution skills with an understanding of traditional media planning. They are analytical structured and comfortable working in a fast-paced international environment with multiple stakeholders.
Key Responsibilities
Paid Media Planning & Execution
Support the development and execution of integrated paid media plans for BYD and DENZA across Benelux with a focus on BeLux markets.
Manage and optimize digital paid media campaigns across Google Ads Meta TikTok LinkedIn and other relevant platforms.
Coordinate offline media campaigns including TV radio and OOH in collaboration with media suppliers and partners.
Ensure media plans align with brand objectives target audiences positioning and market priorities across Belgium and Luxembourg.
Support creative rotations messaging adaptation and channel-specific execution tailored to both brands.
Performance Monitoring & Optimization
Monitor daily campaign performance and support continuous optimization of targeting bidding strategies audiences and creatives.
Track offline media performance using available metrics such as reach frequency and GRPs.
Identify insights and optimization opportunities across the full media mix.
Support A/B testing and experimentation to improve media efficiency and effectiveness.
Reporting & Analysis
Assist in preparing weekly and monthly performance reports across all paid media channels.
Use analytics tools to evaluate campaign performance user behavior and funnel progression.
Translate data into actionable insights and recommendations.
Budget & Campaign Support
Support media budget tracking pacing and reconciliation across channels and markets.
Assist in budget allocation and reallocation based on performance insights.
Ensure efficient use of media spend aligned with campaign KPIs and business objectives.
Collaboration & Stakeholder Management
Work closely with internal teams including design product and sales across Benelux markets.
Coordinate with external creative agencies media suppliers broadcasters and platform partners.
Assist in internal processes including purchase orders and coordination with finance and procurement teams.
Qualifications & Requirements
Minimum 3 years of experience in paid media media planning or performance marketing.
Hands-on experience managing digital paid media campaigns (Google Ads Meta Ads Manager TikTok Ads LinkedIn Campaign Manager etc.).
Understanding of offline media channels such as TV radio and OOH including basic planning and measurement principles.
Experience working with media agencies publishers and platform partners.
Strong analytical skills with the ability to interpret data and translate it into actionable insights.
Ability to manage multiple campaigns deadlines and stakeholders in a fast-paced international environment.
Experience in automotive mobility or technology sectors is considered a plus.
Fluency in French and English is required. Dutch (Flemish) is strongly preferred.
Location: Hoofddorp Netherlands
Focus markets: Belgium & Luxembourg (BeLux)
Type of Employment: Full-time
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
