Online Content Specialist

Location

Heerlen Netherlands

Hours

40 hours per week

Contract Information

• Hybrid working environment
• Office presence in Heerlen required at least once every 12 weeks
• Possibility of contract extension
• A written test may form part of the recruitment process

Overview

We are seeking an experienced Online Content Specialist to support the creation and optimization of digital customer communication within a collaborative and agile environment. The successful candidate will work closely with UX specialists analysts IT teams and subject matter experts to develop clear engaging and customer-focused online content.

This role focuses on translating complex information into accessible digital communication while maintaining consistency across online platforms and customer journeys.

Key Responsibilities

Content Creation & Optimization

• Create edit and optimize online content for digital and mobile channels
• Translate complex information into clear and understandable communication
• Rewrite and structure content according to established style guidelines
• Ensure content consistency across digital communication channels
• Monitor and improve content performance based on user insights and analytics

Collaboration & Stakeholder Engagement

• Work within a multidisciplinary agile team alongside:
  • UX designers
  • IT specialists
  • Business analysts
  • Data analysts
  • Testers
• Collaborate with pension specialists marketers legal teams customer service teams and content specialists
• Support the development of logged-in customer environments

Digital Communication & User Experience

• Improve usability and customer understanding within online platforms
• Tailor content to different audiences demographics and communication needs
• Process and translate new legislation and policy updates into customer-friendly content
• Contribute to customer satisfaction improvements through effective digital communication

CMS & Content Management

• Implement and manage content within Adobe-based CMS environments
• Maintain and safeguard corporate identity and communication standards
• Coordinate online content updates and publishing activities

Required Skills & Experience

• Bachelors or Masters degree in:
  • Communication
  • Digital Media
  • Or a related field
• Minimum 5 years of experience in a similar online content or digital communication role
• Experience working within agile environments and collaborating with IT teams
• Strong experience with online and mobile content creation
• Knowledge and hands-on experience with:
  • Adobe Experience Manager (AEM)
  • Adobe tools
  • Content Management Systems (CMS)

Preferred Competencies

• Excellent writing and editing skills
• Ability to translate complex topics into concise and engaging content
• Strong attention to detail while maintaining a broader strategic perspective
• Creative and customer-focused mindset
• Strong collaboration and stakeholder management skills
• Proactive and independent working style
• Ability to use data and audience insights to improve communication effectiveness

Working Environment

You will work in a collaborative and informal environment with direct communication and close cooperation across departments. The role combines strategic content thinking with hands-on digital execution in a modern agile setup.

Additional Information

• Hybrid working model with periodic office attendance in Heerlen
• Written assessment may be included in the selection process
• Experience with Adobe and CMS platforms is mandatory
• Strong Dutch language communication skills are highly preferred