Omnichannel Marketing Specialist

DePuy Synthes is recruiting for a Omnichannel Marketing Specialist located in Netherlands or Switzerland or Belgium.

The Omnichannel MarketingSpecialist(OMS)is responsible fordesigning executing andoptimizingintegrated customercentric marketing strategiesacross multiple channels to drive engagement education and demand. The role ensures aconsistent compliant and personalized customer experienceacross all touchpointsdigital and non-digital.

The OMM translates brand and portfolio strategy intocoordinated omnichannel journeysleveragingdata insights and technology to maximize impact. The role acts as a central connector betweenmarketing sales medical and digital capabilities enabling scalable and measurable campaigns aligned with business priorities.

Main areasof responsibility / expected results/objectives of the role

• Develops and owns omnichannel marketing strategies and plans aligned with portfolio brand and commercialobjectives.

• Designs and orchestrates customer journeys across channels (e.g. sales force digital events email content platforms).

• Activates campaigns across channels while ensuring message consistency relevance and compliance.

• Partners closely withMarketingSalesand Account Management to align campaign execution with field priorities.

• Leverages customer insights segmentation and data analytics to guide channel mix and content optimization.

• Oversees creation deployment and lifecycle management of marketing content across channels.

• Manages external agencies and vendors (digital media creative) to ensure quality and efficiency.

• Ensures all omnichannel activitiescomply withinternal policies healthcare regulations and industry codes.

• Tracks performance through KPIs and dashboards; continuously improves effectiveness through testandlearn approaches.

• Supports adoption of digital tools and capabilities within the commercial and marketing community.

Main leadership commitments involved in the role

Connect

• Builds strong collaboration withMarketingSales Commercial Excellence and Digital teams.

• Acts as the connector between strategy and execution across multiple channels.

• Shares insights and best practices to increase omnichannel maturity across the organization.

• Engages with external partners to bring innovation and digitalexpertiseinto the organization.

Shape

• Translates portfolio and brand strategy into integrated customerfocused omnichannel plans.

• Challenges siloed channelspecific thinking and promotes an endtoend journey mindset.

• Shapes content and channel priorities based on impact not volume.

• Drives adoption of new tools platforms and ways of working.

Growth

• Builds organizational capability in omnichannel marketing datadriven decision making and digital engagement.

• Coachesstakeholders on effective use of channels and content.

• Fosters a culture of experimentation learning and continuous improvement.

• Promotes accountability for results outcomes and customer experience.

• Increasing digitalization of healthcare engagement and information consumption.

• High expectationsfrom customers for relevant seamless and personalized experiences.

• Strong regulatory and compliance requirements for marketing and communication activities.

• Need for tighter alignment between marketing sales and medical functions.

• Growing importance of measurable ROI and data-driven optimization.

Qualifications

Required:

• Experience in omnichannel digital or integrated marketing within a regulated environment.

• Proven experience in the marketing of medical device ororthopedicproducts.

• Strong understanding of customer journey design and campaign orchestration.

• Experience working cross-functionally with sales medical and commercial teams.

• Analytical mindset with ability to translate data into insights and actions.

• Strong project management and stakeholder alignment skills.

• Excellent communication and influencing abilities.

• Fluency in Dutch and English (written and spoken).

• High attention to detail and compliance awareness.

Preferred:

• Bachelors or Mastersdegree in marketing business or related field.

• Experience in MedTech Pharma or healthcare marketing.

• Familiarity with CRM marketing automation and content management platforms.

• Experience managing agencies and external vendors.

• Exposure to advanced analytics personalization or AIdriven marketing tools.

Internal:

• Marketing & Product management Teams

• Sales & Sales Management

• Commercial Excellence

• Digital / IT / CRM Teams

• Compliance & Legal

• Product Management

External:

• Creative media and digital agencies

• Platform and technology vendors

• Event and content partners