Netherlands Community management specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Key Responsibilities

• Community Growth & Engagement

Develop and execute community growth strategies tailored to the market

Drive user engagement through campaigns discussions and interactive content

Identify and nurture key users (KOLs active contributors brand advocates)

• Content Planning & Management

Plan and publish high-quality localized content (posts topics campaigns)

Moderate user-generated content to ensure quality and compliance

Identify trending topics and align content with user interests

• Campaign & Event Execution

Plan and execute online and offline campaigns (e.g. test drive events meetups)

Collaborate with marketing and after-sales teams to launch engagement initiatives

Support offline activities such as vehicle showcases and community events

• Data & Insights

Monitor community performance metrics (engagement retention growth)

Analyze user behavior and optimize content and operations strategies

Provide regular reports and actionable insights

Key Responsibilities

• Bachelors degree or above

• 2 years experience in community operations social media or content marketing

• Strong understanding of NL BE Lux digital platforms and user behavior (e.g. Instagram TikTok Facebook)

• Passion for automotive industry (EV knowledge is a plus)

• Excellent English and Dutch communication and copywriting skills

• Strong sense of ownership and execution

• Strong understanding of the NL BE Lux market including local user behavior culture and digital trends

• Proven experience in localized community operations and user engagement strategies

• Native-level or fluent NL BE Lux proficiency with excellent copywriting and communication skills

Location: Netherlands
Type of Employment: Full-time