Marketplace (Market & Consumers) Insights Analyst (fmd)

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction we aim to use the resources we haveour business our investments our voice and our imaginationto influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet Patagonia is recognised internationally for its commitment to product quality and environmental activism contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

Were in business to save our home planet. The Marketplace Insights Analyst delivers actionable insights that inform decisions on customer acquisition community engagement and market opportunities across Patagonia this role you synthesize data from external- and internal sources and translate findings into clear recommendations that help Patagonia make data-informed choices that strengthen the brands connection with its communities and markets. You closely collaborate with the EMEA marketplace marketing & impact and CRM team to define and shape customer and market analytics priorities as well as own the execution of delivering these insights

Main tasks:

Insights Project Delivery. Manage and execute insights projects from start to finish prioritizing initiatives based on business needs. Ensure timely delivery of analysis that informs decisions on customer engagement market sizing pricing brand health and marketplace opportunities.

Customer Analytics and CRM Insights. Analyze customer and CRM data to identify opportunities across acquisition engagement retention and customer lifecycle management. Translate findings into actionable recommendations that strengthen customer relationships and improve marketplace performance.

Market Intelligence and Research. Develop and apply market intelligence research inputs and external benchmarks to assess market dynamics pricing consumer behavior competitor activity and emerging opportunities relevant to Patagonia EMEA.

NA and EMEA Insights Collaboration. Work closely with NAM Insights counterparts to leverage proven methodologies tools and outputs for EMEA while contributing EMEA-specific findings and priorities to inform global insights direction.

Cross-Functional Stakeholder Partnership. Partner with Marketplace Marketing & Impact CRM Product and other internal stakeholders to define research questions align analytical priorities and embed insights into business decisions.

Reporting Visualization and Enablement. Create reports dashboards and presentations that communicate insights in a clear and digestible format for different audiences. Guide teams on how to interpret and apply insights so they lead to meaningful data-informed actions.

What were looking for:

An inclusive mindset

5 years of experience in customer analytics and insights using both internal data and working with external vendors

Good understanding of customer analytics CRM and insights generation to synthesize customer behavioral and marketplace data into actionable recommendations for diverse stakeholders.

Full understanding of business intelligence and visualization tools (like Power BI dbt Snowflake) to create clear impactful reports and dashboards that communicate complex insights effectively.

Full understanding of market intelligence and research techniques to interpret consumer behavior market sizing competitor context pricing and brand health indicators that inform engagement and growth strategies.

Full understanding of stakeholder communication and data storytelling to present insights in a compelling way that influences decisions and aligns with organizational priorities.

Strong analytical and problem-solving skills to interpret trends identify anomalies and provide evidence-based recommendations that inform decisions across multiple business functions.

Good understanding of cross-regional collaboration and project coordination to work effectively with NAM Insights counterparts manage timelines prioritize requests and deliver insight solutions within agreed frameworks.

A love of the outdoors

An interest in saving our home planet and making a positive impact through your work

Other important details:

This is a Full-time position based in Amsterdam

We have a hybrid work model working from home for maximum 3 days per week

We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will also be a practical assignment where you can showcase your skills

To find out more about what we offer our employeesclick here: Patagonia we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities and we value a welcoming environment where each member of our EMEA team feels included respected and empowered regardless of their race colour religion gender gender identity or expression sexual orientation civil status national origin disability or age.

At Patagonia we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role but we dont accept unsolicited CVs from recruitment agencies