Marketing Campaign Manager

Day in the life of Marketing Campaign Manager:

As a Marketing Campaign Manager you will develop integrated campaigns and sustainment action plans for Fluke EMEA driving execution forward for multiple complex programs initiatives and product lines. Our campaign managers work with Commercial Strategy Sales and Product Marketing to gain an in-depth understanding of our customers including various personas jobs-to-be-done and product applications. You will partner with execution teams across Channel Marketing Demand Generation Digital Marketing Creative Services Web Development and external agencies to ensure all customer-facing touchpoints reinforce the strategy.

We work in a highly flexible environment where your personal and career development is one of our key priorities. Working for Fluke feels like having a second family we truly care about each other and we always have each others back.

Responsibilities:

• Establish together with our Commercial Strategy team monthly quarterly and annual marketing plans inclusive of but not limited to multi-channel campaigns to establish our brand with our target audience gain credibility in the market drive demand for our products and build loyalty and advocacy among our existing customers.
• Develop integrated marketing campaigns and sustainment action plans. This includes planning messaging development creative briefing asset creation management and supporting activation through our Channel Marketing and Demand Generation teams.
• Closely follow-up on campaign development track progress and inform partners on the status in a very structured manner.
• Analyze review and present campaign performance monthly/quarterly to partners and recommend areas for additional exploration and improvement; and optimize/right-size the marketing plan to address gaps or opportunities based on findings.
• Being the EMEA marketing ambassador for our Marketing and Sales teams and collaborating with our Global Marketing Teams to strengthen our global brand.
• Apply a curious mind to always look for the latest insights developments potential for experimentation and learnings; being open to pro-actively sharing with the wider team.
• Understanding (digital) customer journey thoroughly linking offline and online seamlessly offering the best experience to the customer

Your team:

• You will be part of the EMEA Marketing Communications team a very diverse team of different nationalities various talents and professional backgrounds. This mix of people and skills brought together makes one outstanding whole. As part of your onboarding program you will join a short introduction to each Fluke department participate in product and application training join customer visits meet the commercial strategy and marketing teams and partake in many fun activities. No day is the same in the Marketing team!

Experience:

• Bachelors Degree in business (digital) marketing communications or related field;
• 5 years of experience within a mid-to-large size company responsible for vertical market campaign strategies building and carrying out 360 marketing campaigns;
• Extensive project planning and managing skills able to balance multiple projects simultaneously;
• Excellent written and verbal communication skills in English with a consistent track record of delivering powerful messaging; ability to write and/or edit customer-facing marketing communications;
• A combination of B2B (lead generation) and B2C experience.

Personal Skills:

• Self-starter with a proven ability to use initiative effectively multitask navigate ambiguity and work in a fast-paced atmosphere; biased towards action;
• A collaborative mentality and approach to the many projects that require team members from different marketing teams other departments and the broader Fluke organization to be successful.
• Creative innovative results-oriented withdemonstrated ability to work as a great teammate to drive business success.

Why you should join Fluke

• Extraordinary Teams:Whether across functions operating companies or regions we are re stronger together. As a team we solve problems that no individual could solve alone. We learn things that no one could learn alone. This helps all of us achieve extraordinary results: the team the individual and our customers.
• Customer Success Inspires Our Innovation:The more we understand and immerse ourselves in our customers businesses the more we can innovate to help them succeed. Our innovations move our customers products services and processes forward. For them we are a key partner. For us our customers success epitomizes our Shared Purpose.
• Kaizen is Our Way of Life:Kaizen or continuous improvement is the foundation of our culture and fuels our drive to find a better way. We are on a constant journey to innovate our products processes and teams to produce breakthrough results on behalf of our customers. Our commitment to improvement helps us learn from our successes and failures and grow as individuals and teams.
• Inclusion And Diversity:We all have a role in building a community where everyone belongs. Where you can speak your mind be yourself and feel supported. Its how we achieve more together for each other for our customers and the world. Inclusion and diversity are important to creating the culture and the environment we want to have here at Fluke and Fortive.