Junior Behavioural Marketeer

Basic-Fit is on a mission to make fitness accessible to everyone and keeping our members engaged and motivated is at the heart of that.Werelooking for a Behavioural Marketing Specialist to bring more intentionality to how when and why we communicate with our members. Does the psychology behind habit formation genuinely excite you Do you want to use that knowledge to shape the journeys of millions of people across Europe Then we might be looking for you.

This Is What Your Role Looks Like

Your Responsibilities

As a Behavioural Marketing Specialist youll shape how we communicate with millions of members from the psychology behind a journey to the timing and framing of every message. Concretely this means:

• Translate psychology into strategy: turn principles like habit formation motivation loss aversion and identity reinforcement into concrete CRM strategies and journey concepts.
• Advise on the why: help CRM & Content Marketeers choose the right triggers timing and framing to drive member behaviour.
• Define what matters: work with the Data Analyst to identify meaningful segments and behavioural signals and evaluate journey results.
• Build in the logic: collaborate with the Marketing Cloud Specialist to embed the right behavioural logic into automations and triggers.
• Stay sharp: follow research in behavioural science gamification and retention marketing and bring it back to the team.
• Test and learn: help design and evaluate experiments turning learnings into improvements.
• Shape motivation: contribute to our rewards and recognition system building intrinsic motivation rather than dependency.

Who Are You

Youre someone who sits comfortably at the intersection of psychology and data. You understand human behaviour but you want evidence for it.

Additionally were looking for someone who has:

• A background in behavioural psychology (health) communication cognitive science or a related field.

• Affinity with data: youre comfortable working with insights and dont need to be shielded from numbers.

• A genuine interest in fitness habit formation or member retention you understand the emotional journey of a gym member.

• Strong communication skills you can translate complex behavioural concepts into clear recommendations for marketers developers and stakeholders.

• A curious hands-on mindset. This is a new role which means youll help define it.

Experience with CRM tools marketing automation or A/B testing is a plus but not a requirement well teach you what you need.

What We Offer You

At Basic-Fit its not just about work its about your growth. As a Junior Behavioural Marketeer youll have the freedom to make an impact and develop yourself in a dynamic environment.

What you can expect from us:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
• Career Growth: Plenty of opportunities for professional and personal development.
• Work Culture: An informal international and down-to-earth environment. We value working together so we work 4 days in the office 1 day from home.
• Innovation: Your ideas contribute to strategic projects.
• Salary: A monthly gross salary between 2900 and 3600 based on 40 hours depending on your experience and background.
• Perks & Benefits: Travel allowance bike plan health insurance discounts remote work allowance and a pension plan (52% contribution by Basic-Fit).
• Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europes leader in the value-for-money fitness market with more than 4.7 million members across 1650 clubs in 6 countries. We are continuously growing and improving. If youre looking for a place where you can make an impact while having fun at work youve come to the right place!

What Makes Us Unique

• Work with Impact: What you do makes a difference. We dont just work for our members partners and teams we work with them.
• Collaboration: Everyone works together to achieve goals and celebrate success.
• Diversity & Inclusion: We welcome everyone into our workplace.

Apply Now! Ready for your next adventure Click the Apply button and well get in touch with you as soon as possible.

Questions Feel free to contact Kerensa at .com.

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