Head of Marketing

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

The Head of Marketing is the senior strategic leader who holds accountability for developing executing and overseeing all marketing campaigns and strategies for the record label and its artists. This pivotal role requires the individual to serve as a hands-on leader responsible for leading mentoring and inspiring a multidisciplinary marketing team driving both commercial success and audience growth.

The Head of Marketing acts as the primary strategic liaison with local and international colleagues effectively translating the vision into high-impact local and international execution. A core focus is driving results by proactively identifying and maximizing commercial opportunities for the label. The Head of Marketing ensures all decisions are data-driven managing the entire marketing budget maximizing visibility across all channels and providing clear strategic reporting to the General Manager on budget and OKRs.

What youll do

• Conceive and develop the entire marketing strategy: defining high-level priorities and ensuring innovation and data analysis are central to all plans and execution.

• Lead motivate inspire and mentor the multidisciplinary marketing team plan (bi-weekly) one-on-ones with each individual team member oversee their training and development identify high achievers within the department and conduct performance reviews.

• Oversee and manage the entire marketing budget ensuring optimal resource allocation and strategically direct investment across all campaign elements to maximize ROI and conversion.

• Analyze market trends consumption data and campaign performance metrics to provide executive-level reporting and quickly adjust strategies for maximum impact and output correction.

• Proactively identify and maximize commercial opportunities for the roster. Collaborate closely with all internal teams to synchronize release efforts and act as the key liaison to secure support and commitment from artists and external partners.

• Define the optimal structure for the Marketing Department implementing and optimizing workflows to maximize team efficiency and resource management. This includes campaign guidelines and reporting mechanisms to ensure consistent scalable execution and transparent performance tracking across all campaigns.

Requirements

• Minimum 5 years of senior-level experience in music marketing.

• Exceptional strategic and strong marketing and commercial mindset understanding the music industrys revenue streams and business models and demonstrating a proven ability to drive revenue and manage large budgets effectively.

• Deep understanding of the international Dance music industry media channels consumer behavior and cultural trends with the ability to translate strategies into effective international campaigns.

• Deep knowledge of digital marketing streaming platforms and social media trends complemented by exceptional analytical skills to inform decision-making and ROI analysis.

• Outstanding leadership and relationship management skills coupled with the ability to lead negotiate and close contracts with key external partners.

• Proven people managing skills and ability of managing a team of creative people.

• Keen emotional intelligence and strong communication skills.

• A teamplayer.

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply

Click the Apply link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Dont be discouraged if you dont hear from us right away. Were taking our time to review all resumes and to find the best people for WMG.

Thanks for your interest in working for love it here and think you will too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.